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Record
Title
Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector
Type
Student Paper
Publ. year
2008
Author/s
Kohlbrenner, Antonia; Dorozala, Natalia
Department/s
Department of Business Administration
In LUP since
2008-06-05
Downloads

Total This Year This Month
6802 90 0
Downloads per country

Germany 1452 (21%)
United Kingdom of Great Britain and Northern Ireland 935 (14%)
United States of America 405 (6%)
Italy 261 (4%)
Russian Federation 256 (4%)
Sweden 231 (3%)
Netherlands (Kingdom of the) 210 (3%)
Denmark 202 (3%)
Indonesia 194 (3%)
India 187 (3%)
France 186 (3%)
China 132 (2%)
Hong Kong (China) 123 (2%)
Brazil 104 (2%)
Poland 99 (1%)
Portugal 96 (1%)
Turkiye 82 (1%)
Malaysia 79 (1%)
Pakistan 76 (1%)
Belgium 66 (1%)
Viet Nam 63 (1%)
Finland 58 (1%)
Austria 57 (1%)
South Africa 51 (1%)
Taiwan (China) 49 (1%)
Switzerland 46 (1%)
Ireland 44 (1%)
Nigeria 40 (1%)
Czechia 40 (1%)
Australia 39 (1%)
Philippines 39 (1%)
Thailand 38 (1%)
Bulgaria 38 (1%)
Iran 38 (1%)
Singapore 36 (1%)
Spain 35 (1%)
Kenya 33 (0%)
South Korea 33 (0%)
Japan 31 (0%)
Egypt 30 (0%)
Canada 28 (0%)
Morocco 28 (0%)
Unknown 28 (0%)
Hungary 27 (0%)
Ukraine 23 (0%)
Slovenia 22 (0%)
Lithuania 21 (0%)
Norway 20 (0%)
Romania 18 (0%)
Ghana 18 (0%)
Lebanon 16 (0%)
Latvia 15 (0%)
Albania 15 (0%)
European Union location 15 (0%)
Belarus 15 (0%)
Greece 15 (0%)
Sri Lanka 15 (0%)
Nepal 13 (0%)
Mauritius 12 (0%)
Ethiopia 12 (0%)
Colombia 12 (0%)
United Arab Emirates 12 (0%)
Serbia 10 (0%)
New Zealand 10 (0%)
Bangladesh 9 (0%)
Estonia 9 (0%)
Myanmar 9 (0%)
Tanzania, the United Republic of 8 (0%)
Peru 7 (0%)
Kazakhstan 7 (0%)
Croatia 7 (0%)
Mexico 7 (0%)
Luxembourg 7 (0%)
Bosnia and Herzegovina 6 (0%)
Israel 6 (0%)
Chile 5 (0%)
Cyprus 5 (0%)
Macedonia 5 (0%)
Unknown (Anonymous Proxy) 4 (0%)
Zimbabwe 4 (0%)
Saudi Arabia 4 (0%)
Uganda 4 (0%)
Macao 3 (0%)
Iraq 3 (0%)
Cameroon 3 (0%)
Bahrain 3 (0%)
Montenegro 3 (0%)
Armenia 3 (0%)
Algeria 2 (0%)
Asia-Pacific location 2 (0%)
Argentina 2 (0%)
Trinidad and Tobago 2 (0%)
El Salvador 2 (0%)
Cambodia 2 (0%)
Jordan 2 (0%)
Syrian Arab Republic 2 (0%)
Slovakia 2 (0%)
Qatar 1 (0%)
Angola 1 (0%)
Eswatini 1 (0%)
Georgia 1 (0%)
Panama 1 (0%)
Bhutan 1 (0%)
Yemen 1 (0%)
Botswana 1 (0%)
Tunisia 1 (0%)
Malta 1 (0%)
Azerbaijan 1 (0%)
Bolivia 1 (0%)
Puerto Rico 1 (0%)
Somalia 1 (0%)
Faroe Islands 1 (0%)
Maldives 1 (0%)
French Guiana 1 (0%)
Turks and Caicos Islands 1 (0%)
Uruguay 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Jul 2 08:36:33 2025