LUP Statistics
Record
- Title
- Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector
- Type
- Student Paper
- Publ. year
- 2008
- Author/s
- Kohlbrenner, Antonia; Dorozala, Natalia
- Department/s
- Department of Business Administration
- In LUP since
- 2008-06-05
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