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Record
Title
Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector
Type
Student Paper
Publ. year
2008
Author/s
Kohlbrenner, Antonia; Dorozala, Natalia
Department/s
Department of Business Administration
In LUP since
2008-06-05
Downloads

Total This Year This Month
6827 115 0
Downloads per country

Germany 1453 (21%)
United Kingdom of Great Britain and Northern Ireland 937 (14%)
United States of America 414 (6%)
Italy 262 (4%)
Russian Federation 257 (4%)
Sweden 231 (3%)
Netherlands (Kingdom of the) 210 (3%)
Denmark 202 (3%)
Indonesia 194 (3%)
India 187 (3%)
France 187 (3%)
China 132 (2%)
Hong Kong (China) 123 (2%)
Brazil 105 (2%)
Poland 99 (1%)
Portugal 96 (1%)
Turkiye 82 (1%)
Malaysia 79 (1%)
Pakistan 76 (1%)
Belgium 66 (1%)
Viet Nam 63 (1%)
Finland 58 (1%)
Austria 57 (1%)
South Africa 51 (1%)
Taiwan (China) 49 (1%)
Switzerland 46 (1%)
Ireland 44 (1%)
Philippines 41 (1%)
Czechia 41 (1%)
Nigeria 40 (1%)
Australia 39 (1%)
Thailand 38 (1%)
Bulgaria 38 (1%)
Iran 38 (1%)
Singapore 36 (1%)
Spain 35 (1%)
South Korea 34 (0%)
Kenya 33 (0%)
Japan 32 (0%)
Egypt 31 (0%)
Unknown 28 (0%)
Morocco 28 (0%)
Canada 28 (0%)
Hungary 27 (0%)
Ukraine 25 (0%)
Slovenia 22 (0%)
Lithuania 21 (0%)
Norway 20 (0%)
Ghana 18 (0%)
Romania 18 (0%)
Lebanon 16 (0%)
European Union location 15 (0%)
Albania 15 (0%)
Greece 15 (0%)
Latvia 15 (0%)
Sri Lanka 15 (0%)
Belarus 15 (0%)
Nepal 13 (0%)
Ethiopia 12 (0%)
Mauritius 12 (0%)
Colombia 12 (0%)
United Arab Emirates 12 (0%)
Serbia 10 (0%)
New Zealand 10 (0%)
Bangladesh 9 (0%)
Estonia 9 (0%)
Myanmar 9 (0%)
Tanzania, the United Republic of 8 (0%)
Kazakhstan 7 (0%)
Luxembourg 7 (0%)
Mexico 7 (0%)
Croatia 7 (0%)
Peru 7 (0%)
Israel 6 (0%)
Bosnia and Herzegovina 6 (0%)
Chile 5 (0%)
Cyprus 5 (0%)
Macedonia 5 (0%)
Iraq 4 (0%)
Uganda 4 (0%)
Saudi Arabia 4 (0%)
Zimbabwe 4 (0%)
Unknown (Anonymous Proxy) 4 (0%)
Armenia 3 (0%)
Montenegro 3 (0%)
Macao 3 (0%)
Bahrain 3 (0%)
Cameroon 3 (0%)
Asia-Pacific location 2 (0%)
Trinidad and Tobago 2 (0%)
Slovakia 2 (0%)
Algeria 2 (0%)
Syrian Arab Republic 2 (0%)
Argentina 2 (0%)
Jordan 2 (0%)
El Salvador 2 (0%)
Cambodia 2 (0%)
Botswana 1 (0%)
Azerbaijan 1 (0%)
Bhutan 1 (0%)
Qatar 1 (0%)
French Guiana 1 (0%)
Malta 1 (0%)
Maldives 1 (0%)
Turks and Caicos Islands 1 (0%)
Georgia 1 (0%)
Panama 1 (0%)
Eswatini 1 (0%)
Bolivia 1 (0%)
Yemen 1 (0%)
Angola 1 (0%)
Uruguay 1 (0%)
Tunisia 1 (0%)
Faroe Islands 1 (0%)
Puerto Rico 1 (0%)
Somalia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Jul 31 08:41:05 2025