LUP Statistics
Record
- Title
- Bilföretagens reklam till segmentet 50+ - En studie om reklam bör vara anpassad till segmentet 50+ eller om detta är en överskattad strategi
- Type
- Student Paper
- Publ. year
- 2007
- Author/s
- Sandberg, Hanna; Lundvall, Anna; Arvidsson, Linda
- Department/s
- Department of Business Administration
- In LUP since
- 2007-11-01
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