LUP Statistics
Record
- Title
- When Madison Avenue turns into Main Street: Consumer generated advertising as a marketing tool and its effects on online word of mouth
- Type
- Student Paper
- Publ. year
- 2007
- Author/s
- De Boer, Tim; Kappers, Willemijn
- Department/s
- Department of Business Administration
- In LUP since
- 2007-11-01
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