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Record
Title
When Madison Avenue turns into Main Street: Consumer generated advertising as a marketing tool and its effects on online word of mouth
Type
Student Paper
Publ. year
2007
Author/s
De Boer, Tim; Kappers, Willemijn
Department/s
Department of Business Administration
In LUP since
2007-11-01
Downloads

Total This Year This Month
208 10 0
Downloads per country

United States of America 50 (24%)
China 38 (18%)
Germany 26 (13%)
Canada 10 (5%)
Czechia 9 (4%)
Russian Federation 8 (4%)
Sweden 8 (4%)
United Kingdom of Great Britain and Northern Ireland 5 (2%)
Poland 5 (2%)
Pakistan 4 (2%)
India 4 (2%)
Turkey 4 (2%)
South Africa 4 (2%)
Singapore 3 (1%)
Spain 3 (1%)
France 3 (1%)
Belarus 2 (1%)
Netherlands 2 (1%)
Hong Kong (China) 2 (1%)
Italy 2 (1%)
Taiwan (China) 1 (0%)
Iran 1 (0%)
Malaysia 1 (0%)
Denmark 1 (0%)
Finland 1 (0%)
Trinidad and Tobago 1 (0%)
Japan 1 (0%)
Algeria 1 (0%)
Belgium 1 (0%)
Australia 1 (0%)
Dominica 1 (0%)
Philippines 1 (0%)
Morocco 1 (0%)
Ethiopia 1 (0%)
Egypt 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Jun 3 08:33:11 2024