LUP Statistics
Record
- Title
- Brand Personality and Gender – How there is a woman inside Evian and a man inside Nike
- Type
- Student Paper
- Publ. year
- 2008
- Author/s
- Kervinen, Maija; Gutheim, Verena; Azusienyte, Migle
- Department/s
- Department of Business Administration
- In LUP since
- 2008-06-03
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