LUP Statistics
Record
- Title
- Kannibalism av varumärken inom multibrandföretag
- Type
- Student Paper
- Publ. year
- 2002
- Author/s
- Björsne, Jenny; Holmberg, Cecilia; Hagberg, Kristina
- Department/s
- Department of Business Administration
- In LUP since
- 2007-11-01
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