LUP Statistics
Record
- Title
- The Relationship between Brand Identity and Customer Loyalty-A Case of Sony Ericsson
- Type
- Student Paper
- Publ. year
- 2009
- Author/s
- Di, Fan; Qi, Pan Pan; Huang, Chao
- Department/s
- Department of Business Administration
- In LUP since
- 2009-06-03
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