LUP Statistics
Record
- Title
- Guerrilla Marketing Technique Effectiveness: A Quantitative Experiment
- Type
- Student Paper
- Publ. year
- 2009
- Author/s
- Kontakis, Dimitrios; Digiorgio, Lindsey; Abbasi, Omar
- Department/s
- Department of Business Administration
- In LUP since
- 2009-06-02
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