LUP Statistics

Record

Title

How Packaging Attributes Affect Purchase Decisions: An Exploratory Study of Modern Consumers

Type

Student Paper

Publ. year

2010

Author/s

Housgard, Laura; Pytlik, Anna; Tzvetkova, Petya

Department/s

Department of Business Administration

In LUP since

2010-06-02

Total	This Year	This Month
11271	227	14

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