LUP Statistics
Record
- Title
- How Packaging Attributes Affect Purchase Decisions: An Exploratory Study of Modern Consumers
- Type
- Student Paper
- Publ. year
- 2010
- Author/s
- Housgard, Laura; Pytlik, Anna; Tzvetkova, Petya
- Department/s
- Department of Business Administration
- In LUP since
- 2010-06-02
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