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Record
Title
From Positioning to Practice – Brand Positioning in an Over-Communicated Society
Type
Student Paper
Publ. year
2010
Author/s
Kron, Felicia; Tahajody, Mina; Sjöstrand, Emanuel
Department/s
Department of Business Administration
In LUP since
2010-06-01
Downloads

Total This Year This Month
1369 46 0
Downloads per country

United States of America 297 (22%)
Germany 264 (19%)
United Kingdom of Great Britain and Northern Ireland 89 (7%)
Sweden 56 (4%)
China 48 (4%)
India 45 (3%)
Netherlands (Kingdom of the) 43 (3%)
Australia 28 (2%)
Russian Federation 26 (2%)
Indonesia 25 (2%)
Singapore 23 (2%)
France 22 (2%)
Italy 22 (2%)
South Africa 21 (2%)
Philippines 19 (1%)
Viet Nam 17 (1%)
Canada 16 (1%)
Kenya 14 (1%)
Spain 14 (1%)
Hong Kong (China) 14 (1%)
Norway 13 (1%)
Poland 12 (1%)
South Korea 11 (1%)
Denmark 9 (1%)
Malaysia 9 (1%)
Portugal 9 (1%)
Peru 9 (1%)
United Arab Emirates 8 (1%)
Unknown 8 (1%)
Belgium 7 (1%)
Ethiopia 7 (1%)
Nigeria 7 (1%)
Brazil 7 (1%)
Thailand 7 (1%)
Ireland 7 (1%)
Romania 7 (1%)
Taiwan (China) 6 (0%)
Pakistan 6 (0%)
Egypt 6 (0%)
Turkiye 6 (0%)
Czechia 6 (0%)
Switzerland 5 (0%)
Bangladesh 5 (0%)
Ukraine 5 (0%)
Sri Lanka 5 (0%)
Japan 5 (0%)
Mexico 4 (0%)
Greece 4 (0%)
Saudi Arabia 3 (0%)
Lebanon 3 (0%)
Croatia 3 (0%)
Finland 3 (0%)
Estonia 2 (0%)
Zimbabwe 2 (0%)
Austria 2 (0%)
Iraq 2 (0%)
Azerbaijan 2 (0%)
Colombia 2 (0%)
Kazakhstan 2 (0%)
New Zealand 2 (0%)
Chile 2 (0%)
Jamaica 2 (0%)
Ecuador 2 (0%)
Armenia 2 (0%)
Monaco 1 (0%)
Zambia 1 (0%)
Iran 1 (0%)
Myanmar 1 (0%)
Malawi 1 (0%)
Tunisia 1 (0%)
European Union location 1 (0%)
Latvia 1 (0%)
Northern Mariana Islands 1 (0%)
Cote d'Ivoire 1 (0%)
Suriname 1 (0%)
Tanzania, the United Republic of 1 (0%)
Algeria 1 (0%)
Lithuania 1 (0%)
Hungary 1 (0%)
Luxembourg 1 (0%)
Belarus 1 (0%)
Ghana 1 (0%)
Argentina 1 (0%)
Asia-Pacific location 1 (0%)
Fiji 1 (0%)
Syrian Arab Republic 1 (0%)
Nepal 1 (0%)
Guam 1 (0%)
Botswana 1 (0%)
Venezuela 1 (0%)
Bolivia 1 (0%)
Slovenia 1 (0%)
Georgia 1 (0%)
Mauritius 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Aug 2 08:44:02 2025