LUP Statistics
Record
- Title
- Problematizing Consumer Agency of Brands: Brand Meaning in Commoditization and Decommoditization of Brands
- Type
- Student Paper
- Publ. year
- 2010
- Author/s
- Murray, Owen; Ralchev, Ivan
- Department/s
- Department of Business Administration
- In LUP since
- 2010-06-01
Downloads
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369 | 38 | 5 |
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