Record
Title
Mobile Marketing – An empirical study of Smartphone devices as a marketing tool to build brand equity
Type
Student Paper
Publ. year
2011
Author/s
Guth, Axel; Krook, Alexander
Department/s
Department of Business Administration
In LUP since
2011-05-20
Downloads

Total This Year This Month
2066 127 29
Downloads per country

Germany 321 (16%)
India 194 (9%)
United Kingdom of Great Britain and Northern Ireland 133 (6%)
United States of America 89 (4%)
Philippines 83 (4%)
Malaysia 72 (3%)
Sweden 67 (3%)
Viet Nam 62 (3%)
Turkey 60 (3%)
France 54 (3%)
Poland 50 (2%)
Russian Federation 45 (2%)
Ukraine 39 (2%)
Pakistan 39 (2%)
South Africa 32 (2%)
Hong Kong (China) 25 (1%)
Ireland 24 (1%)
Tunisia 24 (1%)
Nigeria 24 (1%)
China 24 (1%)
Iran 23 (1%)
Indonesia 23 (1%)
Netherlands 22 (1%)
Asia-Pacific location 20 (1%)
Italy 19 (1%)
Switzerland 18 (1%)
Egypt 17 (1%)
Spain 17 (1%)
Kenya 17 (1%)
Denmark 16 (1%)
European Union location 16 (1%)
Portugal 15 (1%)
Thailand 15 (1%)
Belgium 15 (1%)
Bangladesh 14 (1%)
Greece 13 (1%)
Singapore 13 (1%)
Sri Lanka 12 (1%)
Zimbabwe 12 (1%)
Macedonia 12 (1%)
Bulgaria 11 (1%)
Morocco 11 (1%)
United Arab Emirates 11 (1%)
Austria 10 (0%)
Australia 10 (0%)
Romania 10 (0%)
Serbia 10 (0%)
Finland 9 (0%)
Taiwan (China) 8 (0%)
Mauritius 8 (0%)
South Korea 8 (0%)
Canada 8 (0%)
Czech Republic 7 (0%)
Slovakia 7 (0%)
Ghana 7 (0%)
Ethiopia 6 (0%)
Saudi Arabia 6 (0%)
Algeria 5 (0%)
Sudan 5 (0%)
Uganda 5 (0%)
Jordan 5 (0%)
Hungary 5 (0%)
Estonia 5 (0%)
Syrian Arab Republic 4 (0%)
Belarus 4 (0%)
Brazil 4 (0%)
Palestinian Territory 4 (0%)
Malta 4 (0%)
Mexico 4 (0%)
Japan 4 (0%)
Peru 3 (0%)
Tanzania, United Republic of 3 (0%)
Lebanon 3 (0%)
Iraq 3 (0%)
Uzbekistan 3 (0%)
Albania 3 (0%)
Bolivia 3 (0%)
Nepal 3 (0%)
Macao 3 (0%)
Bosnia and Herzegovina 3 (0%)
New Zealand 3 (0%)
Slovenia 2 (0%)
Cyprus 2 (0%)
Norway 2 (0%)
Cameroon 2 (0%)
Azerbaijan 2 (0%)
Croatia 2 (0%)
Venezuela 2 (0%)
Luxembourg 2 (0%)
Kuwait 2 (0%)
Myanmar 2 (0%)
Lithuania 2 (0%)
Afghanistan 2 (0%)
Iceland 1 (0%)
Somalia 1 (0%)
Jamaica 1 (0%)
Moldova, The Republic of 1 (0%)
Lao People's Democratic Republic 1 (0%)
Sierra Leone 1 (0%)
Kyrgyzstan 1 (0%)
Brunei Darussalam 1 (0%)
Ecuador 1 (0%)
Zambia 1 (0%)
Namibia 1 (0%)
Argentina 1 (0%)
Colombia 1 (0%)
Unknown 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
2019-03-25 03:01:45