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Record
Title
Mobile Marketing – An empirical study of Smartphone devices as a marketing tool to build brand equity
Type
Student Paper
Publ. year
2011
Author/s
Guth, Axel; Krook, Alexander
Department/s
Department of Business Administration
In LUP since
2011-05-20
Downloads

Total This Year This Month
3733 137 5
Downloads per country

India 569 (15%)
Germany 515 (14%)
United States of America 234 (6%)
United Kingdom of Great Britain and Northern Ireland 179 (5%)
Philippines 166 (4%)
Poland 111 (3%)
Malaysia 108 (3%)
Viet Nam 92 (2%)
Sweden 88 (2%)
Russian Federation 84 (2%)
Turkiye 82 (2%)
Nigeria 63 (2%)
Pakistan 62 (2%)
France 61 (2%)
South Africa 57 (2%)
Zimbabwe 48 (1%)
Unknown 48 (1%)
Ukraine 42 (1%)
China 41 (1%)
Egypt 35 (1%)
Indonesia 34 (1%)
Hong Kong (China) 34 (1%)
Netherlands (Kingdom of the) 32 (1%)
Kenya 32 (1%)
Tunisia 30 (1%)
Bangladesh 29 (1%)
Ireland 28 (1%)
Italy 27 (1%)
Portugal 26 (1%)
Sri Lanka 25 (1%)
Iran 25 (1%)
Mauritius 24 (1%)
Spain 24 (1%)
Morocco 23 (1%)
Switzerland 22 (1%)
Romania 22 (1%)
Czechia 20 (1%)
Thailand 20 (1%)
Algeria 20 (1%)
Singapore 20 (1%)
Denmark 19 (1%)
Greece 19 (1%)
United Arab Emirates 19 (1%)
Ethiopia 18 (0%)
Belgium 18 (0%)
Australia 17 (0%)
Canada 16 (0%)
Finland 15 (0%)
Austria 15 (0%)
Macedonia 15 (0%)
Myanmar 14 (0%)
Taiwan (China) 14 (0%)
Ghana 14 (0%)
South Korea 14 (0%)
Serbia 13 (0%)
Saudi Arabia 13 (0%)
Bulgaria 13 (0%)
Oman 12 (0%)
Albania 12 (0%)
Jordan 11 (0%)
Azerbaijan 11 (0%)
Lithuania 9 (0%)
Peru 9 (0%)
Brazil 9 (0%)
Uganda 9 (0%)
Cameroon 8 (0%)
Slovakia 8 (0%)
Japan 8 (0%)
Tanzania, the United Republic of 8 (0%)
Mexico 7 (0%)
Nepal 7 (0%)
Hungary 7 (0%)
Iraq 7 (0%)
Estonia 6 (0%)
Palestinian Territory 5 (0%)
Syrian Arab Republic 5 (0%)
Sudan 5 (0%)
Croatia 5 (0%)
European Union location 5 (0%)
Belarus 5 (0%)
Uzbekistan 4 (0%)
Malta 4 (0%)
New Zealand 4 (0%)
Georgia 4 (0%)
Lebanon 3 (0%)
Kazakhstan 3 (0%)
Bosnia and Herzegovina 3 (0%)
Malawi 3 (0%)
Bolivia 3 (0%)
Colombia 3 (0%)
Macao 3 (0%)
Slovenia 3 (0%)
Somalia 3 (0%)
Botswana 3 (0%)
Zambia 3 (0%)
Qatar 2 (0%)
Luxembourg 2 (0%)
Venezuela 2 (0%)
Cyprus 2 (0%)
Norway 2 (0%)
Afghanistan 2 (0%)
Kuwait 2 (0%)
Yemen 2 (0%)
Eswatini 1 (0%)
Moldova, The Republic of 1 (0%)
Guyana 1 (0%)
Israel 1 (0%)
Sierra Leone 1 (0%)
Cambodia 1 (0%)
Lao People's Democratic Republic 1 (0%)
Kyrgyzstan 1 (0%)
Montenegro 1 (0%)
Saint Lucia 1 (0%)
Jamaica 1 (0%)
Namibia 1 (0%)
Argentina 1 (0%)
Brunei Darussalam 1 (0%)
Seychelles 1 (0%)
Madagascar 1 (0%)
French Polynesia 1 (0%)
Guinea 1 (0%)
Iceland 1 (0%)
Latvia 1 (0%)
Ecuador 1 (0%)
South Sudan 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue Aug 26 08:47:30 2025