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Record
Title
Mobile Marketing – An empirical study of Smartphone devices as a marketing tool to build brand equity
Type
Student Paper
Publ. year
2011
Author/s
Guth, Axel; Krook, Alexander
Department/s
Department of Business Administration
In LUP since
2011-05-20
Downloads

Total This Year This Month
3916 320 7
Downloads per country

India 654 (17%)
Germany 519 (13%)
United States of America 248 (6%)
United Kingdom of Great Britain and Northern Ireland 181 (5%)
Philippines 167 (4%)
Poland 111 (3%)
Malaysia 108 (3%)
Viet Nam 92 (2%)
Sweden 88 (2%)
Russian Federation 85 (2%)
Turkiye 82 (2%)
Nigeria 63 (2%)
Pakistan 62 (2%)
France 62 (2%)
South Africa 57 (1%)
Unknown 50 (1%)
Zimbabwe 48 (1%)
Ukraine 42 (1%)
China 41 (1%)
Indonesia 35 (1%)
Egypt 35 (1%)
Hong Kong (China) 35 (1%)
Netherlands (Kingdom of the) 32 (1%)
Kenya 32 (1%)
Bangladesh 30 (1%)
Tunisia 30 (1%)
Ireland 29 (1%)
Italy 27 (1%)
Portugal 26 (1%)
Iran 26 (1%)
Sri Lanka 25 (1%)
Spain 24 (1%)
Mauritius 24 (1%)
Morocco 23 (1%)
Switzerland 22 (1%)
Romania 22 (1%)
Singapore 21 (1%)
United Arab Emirates 21 (1%)
Algeria 20 (1%)
Czechia 20 (1%)
Greece 20 (1%)
Thailand 20 (1%)
Denmark 19 (0%)
Ethiopia 18 (0%)
Belgium 18 (0%)
Canada 18 (0%)
Australia 17 (0%)
Saudi Arabia 17 (0%)
Macedonia 15 (0%)
Austria 15 (0%)
Myanmar 15 (0%)
Finland 15 (0%)
Taiwan (China) 14 (0%)
Ghana 14 (0%)
South Korea 14 (0%)
Serbia 13 (0%)
Bulgaria 13 (0%)
Albania 12 (0%)
Oman 12 (0%)
Azerbaijan 11 (0%)
Uganda 11 (0%)
Jordan 11 (0%)
Peru 9 (0%)
Lithuania 9 (0%)
Cameroon 9 (0%)
Brazil 9 (0%)
Tanzania, the United Republic of 8 (0%)
Slovakia 8 (0%)
Japan 8 (0%)
Hungary 8 (0%)
Nepal 8 (0%)
Mexico 7 (0%)
Iraq 7 (0%)
Estonia 6 (0%)
European Union location 5 (0%)
Palestinian Territory 5 (0%)
Belarus 5 (0%)
Sudan 5 (0%)
Syrian Arab Republic 5 (0%)
Croatia 5 (0%)
Georgia 4 (0%)
Uzbekistan 4 (0%)
Bolivia 4 (0%)
Malta 4 (0%)
New Zealand 4 (0%)
Malawi 3 (0%)
Bosnia and Herzegovina 3 (0%)
Slovenia 3 (0%)
Kazakhstan 3 (0%)
Macao 3 (0%)
Lebanon 3 (0%)
Colombia 3 (0%)
Somalia 3 (0%)
Zambia 3 (0%)
Botswana 3 (0%)
Qatar 2 (0%)
Luxembourg 2 (0%)
Venezuela 2 (0%)
Yemen 2 (0%)
Norway 2 (0%)
Afghanistan 2 (0%)
Cyprus 2 (0%)
Kuwait 2 (0%)
Sierra Leone 1 (0%)
Argentina 1 (0%)
Brunei Darussalam 1 (0%)
Eswatini 1 (0%)
Montenegro 1 (0%)
Namibia 1 (0%)
Madagascar 1 (0%)
Jamaica 1 (0%)
Cambodia 1 (0%)
South Sudan 1 (0%)
Iceland 1 (0%)
Ecuador 1 (0%)
Saint Lucia 1 (0%)
Lao People's Democratic Republic 1 (0%)
Kyrgyzstan 1 (0%)
Guyana 1 (0%)
Latvia 1 (0%)
Israel 1 (0%)
Seychelles 1 (0%)
Moldova, The Republic of 1 (0%)
French Polynesia 1 (0%)
Guinea 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Dec 24 08:25:38 2025