Skip to main content
Record
Title
Mobile Marketing – An empirical study of Smartphone devices as a marketing tool to build brand equity
Type
Student Paper
Publ. year
2011
Author/s
Guth, Axel; Krook, Alexander
Department/s
Department of Business Administration
In LUP since
2011-05-20
Downloads

Total This Year This Month
3478 196 18
Downloads per country

Germany 512 (15%)
India 453 (13%)
United States of America 183 (5%)
United Kingdom of Great Britain and Northern Ireland 178 (5%)
Philippines 159 (5%)
Poland 111 (3%)
Malaysia 108 (3%)
Viet Nam 89 (3%)
Sweden 88 (3%)
Turkiye 81 (2%)
Russian Federation 81 (2%)
Nigeria 62 (2%)
Pakistan 61 (2%)
France 61 (2%)
South Africa 56 (2%)
Zimbabwe 47 (1%)
Unknown 45 (1%)
Ukraine 41 (1%)
Egypt 35 (1%)
China 35 (1%)
Kenya 32 (1%)
Indonesia 30 (1%)
Tunisia 30 (1%)
Hong Kong (China) 29 (1%)
Netherlands (Kingdom of the) 28 (1%)
Bangladesh 28 (1%)
Ireland 28 (1%)
Italy 27 (1%)
Portugal 26 (1%)
Iran 25 (1%)
Mauritius 24 (1%)
Spain 24 (1%)
Sri Lanka 22 (1%)
Switzerland 22 (1%)
Morocco 21 (1%)
Romania 21 (1%)
Singapore 20 (1%)
Thailand 20 (1%)
Denmark 19 (1%)
Greece 19 (1%)
Belgium 18 (1%)
Czechia 17 (0%)
Algeria 17 (0%)
Ethiopia 17 (0%)
Australia 17 (0%)
United Arab Emirates 16 (0%)
Finland 15 (0%)
Macedonia 15 (0%)
Austria 15 (0%)
South Korea 14 (0%)
Bulgaria 13 (0%)
Myanmar 13 (0%)
Ghana 13 (0%)
Canada 13 (0%)
Serbia 13 (0%)
Taiwan (China) 12 (0%)
Jordan 11 (0%)
Albania 11 (0%)
Oman 10 (0%)
Saudi Arabia 10 (0%)
Peru 9 (0%)
Azerbaijan 9 (0%)
Uganda 9 (0%)
Brazil 9 (0%)
Tanzania, the United Republic of 8 (0%)
Cameroon 8 (0%)
Lithuania 8 (0%)
Slovakia 8 (0%)
Hungary 7 (0%)
Estonia 6 (0%)
Japan 6 (0%)
Nepal 6 (0%)
Mexico 6 (0%)
Iraq 5 (0%)
Syrian Arab Republic 5 (0%)
Belarus 5 (0%)
Croatia 5 (0%)
Palestinian Territory 5 (0%)
European Union location 5 (0%)
Sudan 5 (0%)
Georgia 4 (0%)
Malta 4 (0%)
Kazakhstan 3 (0%)
Malawi 3 (0%)
Slovenia 3 (0%)
Bolivia 3 (0%)
Uzbekistan 3 (0%)
Bosnia and Herzegovina 3 (0%)
Somalia 3 (0%)
Lebanon 3 (0%)
Macao 3 (0%)
Botswana 3 (0%)
Colombia 3 (0%)
New Zealand 3 (0%)
Kuwait 2 (0%)
Afghanistan 2 (0%)
Luxembourg 2 (0%)
Cyprus 2 (0%)
Norway 2 (0%)
Zambia 2 (0%)
Yemen 2 (0%)
Venezuela 2 (0%)
Guinea 1 (0%)
Eswatini 1 (0%)
Lao People's Democratic Republic 1 (0%)
Montenegro 1 (0%)
Jamaica 1 (0%)
French Polynesia 1 (0%)
Argentina 1 (0%)
Namibia 1 (0%)
Iceland 1 (0%)
Brunei Darussalam 1 (0%)
Israel 1 (0%)
Saint Lucia 1 (0%)
Cambodia 1 (0%)
Latvia 1 (0%)
Ecuador 1 (0%)
Kyrgyzstan 1 (0%)
Moldova, The Republic of 1 (0%)
Guyana 1 (0%)
Seychelles 1 (0%)
Sierra Leone 1 (0%)
South Sudan 1 (0%)
Madagascar 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Sep 19 08:45:00 2024