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Record
Title
Mobile Marketing – An empirical study of Smartphone devices as a marketing tool to build brand equity
Type
Student Paper
Publ. year
2011
Author/s
Guth, Axel; Krook, Alexander
Department/s
Department of Business Administration
In LUP since
2011-05-20
Downloads

Total This Year This Month
3423 141 2
Downloads per country

Germany 510 (15%)
India 426 (12%)
United Kingdom of Great Britain and Northern Ireland 178 (5%)
United States of America 176 (5%)
Philippines 159 (5%)
Poland 111 (3%)
Malaysia 108 (3%)
Sweden 88 (3%)
Viet Nam 87 (3%)
Russian Federation 81 (2%)
Turkiye 81 (2%)
Nigeria 62 (2%)
France 61 (2%)
Pakistan 58 (2%)
South Africa 56 (2%)
Zimbabwe 47 (1%)
Unknown 44 (1%)
Ukraine 41 (1%)
China 35 (1%)
Egypt 34 (1%)
Kenya 32 (1%)
Tunisia 30 (1%)
Hong Kong (China) 29 (1%)
Indonesia 29 (1%)
Bangladesh 28 (1%)
Ireland 28 (1%)
Netherlands (Kingdom of the) 27 (1%)
Italy 27 (1%)
Portugal 26 (1%)
Iran 24 (1%)
Spain 24 (1%)
Mauritius 22 (1%)
Switzerland 22 (1%)
Sri Lanka 22 (1%)
Romania 21 (1%)
Singapore 20 (1%)
Thailand 20 (1%)
Morocco 20 (1%)
Denmark 19 (1%)
Greece 19 (1%)
Belgium 18 (1%)
Algeria 17 (0%)
Ethiopia 17 (0%)
Czechia 17 (0%)
Macedonia 15 (0%)
United Arab Emirates 15 (0%)
Finland 15 (0%)
Austria 15 (0%)
Australia 15 (0%)
South Korea 14 (0%)
Canada 13 (0%)
Bulgaria 13 (0%)
Serbia 13 (0%)
Ghana 13 (0%)
Myanmar 13 (0%)
Taiwan (China) 12 (0%)
Albania 11 (0%)
Jordan 11 (0%)
Oman 10 (0%)
Saudi Arabia 10 (0%)
Uganda 9 (0%)
Peru 9 (0%)
Brazil 9 (0%)
Azerbaijan 9 (0%)
Tanzania, the United Republic of 8 (0%)
Cameroon 8 (0%)
Slovakia 8 (0%)
Lithuania 8 (0%)
Hungary 7 (0%)
Nepal 6 (0%)
Japan 6 (0%)
Estonia 6 (0%)
Mexico 6 (0%)
Iraq 5 (0%)
Belarus 5 (0%)
Syrian Arab Republic 5 (0%)
Sudan 5 (0%)
European Union location 5 (0%)
Palestinian Territory 5 (0%)
Malta 4 (0%)
Georgia 4 (0%)
Bolivia 3 (0%)
Lebanon 3 (0%)
Botswana 3 (0%)
Somalia 3 (0%)
Uzbekistan 3 (0%)
Malawi 3 (0%)
Slovenia 3 (0%)
Macao 3 (0%)
Bosnia and Herzegovina 3 (0%)
Colombia 3 (0%)
Croatia 3 (0%)
New Zealand 3 (0%)
Kazakhstan 3 (0%)
Afghanistan 2 (0%)
Zambia 2 (0%)
Venezuela 2 (0%)
Norway 2 (0%)
Kuwait 2 (0%)
Cyprus 2 (0%)
Luxembourg 2 (0%)
Yemen 2 (0%)
Ecuador 1 (0%)
Namibia 1 (0%)
Brunei Darussalam 1 (0%)
Eswatini 1 (0%)
Jamaica 1 (0%)
Montenegro 1 (0%)
Latvia 1 (0%)
Madagascar 1 (0%)
South Sudan 1 (0%)
Lao People's Democratic Republic 1 (0%)
French Polynesia 1 (0%)
Argentina 1 (0%)
Moldova, The Republic of 1 (0%)
Saint Lucia 1 (0%)
Israel 1 (0%)
Guyana 1 (0%)
Guinea 1 (0%)
Iceland 1 (0%)
Cambodia 1 (0%)
Seychelles 1 (0%)
Kyrgyzstan 1 (0%)
Sierra Leone 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue Jul 16 08:47:27 2024