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Record
Title
Mobile Marketing – An empirical study of Smartphone devices as a marketing tool to build brand equity
Type
Student Paper
Publ. year
2011
Author/s
Guth, Axel; Krook, Alexander
Department/s
Department of Business Administration
In LUP since
2011-05-20
Downloads

Total This Year This Month
3367 85 5
Downloads per country

Germany 507 (15%)
India 401 (12%)
United Kingdom of Great Britain and Northern Ireland 176 (5%)
United States of America 171 (5%)
Philippines 157 (5%)
Poland 111 (3%)
Malaysia 108 (3%)
Sweden 88 (3%)
Viet Nam 86 (3%)
Russian Federation 81 (2%)
Turkey 80 (2%)
Nigeria 62 (2%)
France 61 (2%)
South Africa 56 (2%)
Pakistan 55 (2%)
Zimbabwe 47 (1%)
Unknown 44 (1%)
Ukraine 41 (1%)
China 35 (1%)
Egypt 34 (1%)
Kenya 32 (1%)
Tunisia 29 (1%)
Hong Kong (China) 29 (1%)
Indonesia 29 (1%)
Ireland 28 (1%)
Netherlands 27 (1%)
Italy 27 (1%)
Bangladesh 25 (1%)
Portugal 25 (1%)
Iran 24 (1%)
Spain 23 (1%)
Sri Lanka 22 (1%)
Switzerland 22 (1%)
Romania 21 (1%)
Thailand 20 (1%)
Morocco 20 (1%)
Singapore 20 (1%)
Mauritius 20 (1%)
Denmark 19 (1%)
Greece 19 (1%)
Belgium 18 (1%)
Czechia 17 (1%)
Algeria 17 (1%)
Ethiopia 16 (0%)
United Arab Emirates 15 (0%)
Australia 15 (0%)
Finland 15 (0%)
Austria 15 (0%)
Macedonia 15 (0%)
South Korea 14 (0%)
Myanmar 13 (0%)
Canada 13 (0%)
Bulgaria 13 (0%)
Serbia 13 (0%)
Ghana 12 (0%)
Taiwan (China) 12 (0%)
Jordan 11 (0%)
Saudi Arabia 10 (0%)
Oman 10 (0%)
Brazil 9 (0%)
Azerbaijan 9 (0%)
Albania 9 (0%)
Peru 9 (0%)
Uganda 9 (0%)
Cameroon 8 (0%)
Tanzania, the United Republic of 8 (0%)
Slovakia 8 (0%)
Hungary 7 (0%)
Lithuania 7 (0%)
Estonia 6 (0%)
Japan 6 (0%)
Nepal 6 (0%)
Mexico 6 (0%)
European Union location 5 (0%)
Palestinian Territory 5 (0%)
Belarus 5 (0%)
Iraq 5 (0%)
Sudan 5 (0%)
Syrian Arab Republic 5 (0%)
Malta 4 (0%)
Georgia 4 (0%)
Malawi 3 (0%)
Colombia 3 (0%)
Uzbekistan 3 (0%)
New Zealand 3 (0%)
Bolivia 3 (0%)
Kazakhstan 3 (0%)
Macao 3 (0%)
Croatia 3 (0%)
Slovenia 3 (0%)
Somalia 3 (0%)
Bosnia and Herzegovina 3 (0%)
Lebanon 3 (0%)
Botswana 3 (0%)
Venezuela 2 (0%)
Luxembourg 2 (0%)
Afghanistan 2 (0%)
Zambia 2 (0%)
Norway 2 (0%)
Cyprus 2 (0%)
Kuwait 2 (0%)
Yemen 1 (0%)
Iceland 1 (0%)
Latvia 1 (0%)
Guinea 1 (0%)
French Polynesia 1 (0%)
Saint Lucia 1 (0%)
Jamaica 1 (0%)
Moldova, The Republic of 1 (0%)
Madagascar 1 (0%)
Israel 1 (0%)
Argentina 1 (0%)
Ecuador 1 (0%)
Eswatini 1 (0%)
Sierra Leone 1 (0%)
Montenegro 1 (0%)
Seychelles 1 (0%)
Kyrgyzstan 1 (0%)
Cambodia 1 (0%)
South Sudan 1 (0%)
Namibia 1 (0%)
Lao People's Democratic Republic 1 (0%)
Brunei Darussalam 1 (0%)
Guyana 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue May 7 08:43:11 2024