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Record
Title
Gender, Products & Marketing - A study of product gender perception and the need for product gender congruency in Generation Y
Type
Student Paper
Publ. year
2011
Author/s
Hem Lee, Janine; Hellwig, Annett
Department/s
Department of Business Administration
In LUP since
2011-06-01
Downloads

Total This Year This Month
1224 124 3
Downloads per country

Germany 316 (26%)
United States of America 229 (19%)
United Kingdom of Great Britain and Northern Ireland 80 (7%)
China 78 (6%)
South Korea 70 (6%)
Netherlands (Kingdom of the) 52 (4%)
Sweden 43 (4%)
Denmark 25 (2%)
Hong Kong (China) 21 (2%)
Canada 21 (2%)
France 20 (2%)
Austria 16 (1%)
India 15 (1%)
Australia 13 (1%)
Turkiye 12 (1%)
Philippines 12 (1%)
South Africa 12 (1%)
Belgium 11 (1%)
Italy 11 (1%)
Russian Federation 10 (1%)
Malaysia 10 (1%)
Norway 9 (1%)
Pakistan 9 (1%)
Taiwan (China) 9 (1%)
Indonesia 9 (1%)
Poland 8 (1%)
Czechia 7 (1%)
Switzerland 5 (0%)
Singapore 5 (0%)
Unknown 5 (0%)
Peru 4 (0%)
Trinidad and Tobago 4 (0%)
New Zealand 4 (0%)
Viet Nam 4 (0%)
Ukraine 4 (0%)
Finland 4 (0%)
Ireland 4 (0%)
Iran 3 (0%)
Estonia 3 (0%)
United Arab Emirates 3 (0%)
Lebanon 3 (0%)
Portugal 3 (0%)
Thailand 2 (0%)
Spain 2 (0%)
Kenya 2 (0%)
Japan 2 (0%)
Argentina 2 (0%)
Egypt 2 (0%)
Algeria 2 (0%)
Israel 2 (0%)
Bangladesh 2 (0%)
Brazil 2 (0%)
Sri Lanka 2 (0%)
Morocco 2 (0%)
Uruguay 2 (0%)
Romania 1 (0%)
Tunisia 1 (0%)
Uzbekistan 1 (0%)
Mexico 1 (0%)
Gabon 1 (0%)
Ecuador 1 (0%)
Serbia 1 (0%)
Hungary 1 (0%)
Brunei Darussalam 1 (0%)
Tanzania, the United Republic of 1 (0%)
Venezuela 1 (0%)
Iraq 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Nov 17 08:18:46 2025