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Record
Title
Core values and brand promises – A mixed quantitative and qualitative study of core values, brand promises.
Type
Student Paper
Publ. year
2011
Author/s
Johansson, Ola; Andersson, Per
Department/s
Department of Business Administration
In LUP since
2011-05-31
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Total This Year This Month
3303 297 8
Downloads per country

United States of America 483 (15%)
United Kingdom of Great Britain and Northern Ireland 336 (10%)
Sweden 226 (7%)
India 181 (6%)
Viet Nam 161 (5%)
China 114 (3%)
Philippines 108 (3%)
Australia 97 (3%)
South Africa 80 (2%)
Germany 73 (2%)
Indonesia 68 (2%)
Netherlands (Kingdom of the) 63 (2%)
Malaysia 61 (2%)
Italy 58 (2%)
Nigeria 55 (2%)
Thailand 45 (1%)
Ukraine 41 (1%)
France 38 (1%)
Canada 36 (1%)
Kenya 34 (1%)
Japan 34 (1%)
Russian Federation 33 (1%)
Singapore 31 (1%)
Romania 30 (1%)
Egypt 30 (1%)
Brazil 29 (1%)
Turkiye 28 (1%)
Zimbabwe 28 (1%)
Botswana 28 (1%)
Iran 28 (1%)
Unknown 27 (1%)
Poland 27 (1%)
Hong Kong (China) 27 (1%)
Ethiopia 26 (1%)
Ghana 23 (1%)
Taiwan (China) 22 (1%)
Denmark 22 (1%)
Pakistan 22 (1%)
United Arab Emirates 21 (1%)
South Korea 18 (1%)
Greece 16 (0%)
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Norway 14 (0%)
Czechia 13 (0%)
Finland 13 (0%)
Zambia 12 (0%)
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Morocco 11 (0%)
Ireland 11 (0%)
Switzerland 10 (0%)
Portugal 10 (0%)
Mauritius 10 (0%)
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Mexico 9 (0%)
Spain 9 (0%)
Trinidad and Tobago 8 (0%)
Jamaica 7 (0%)
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Latvia 1 (0%)
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Luxembourg 1 (0%)
Bermuda 1 (0%)
Solomon Islands 1 (0%)
Iceland 1 (0%)
Antigua and Barbuda 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Dec 24 08:25:38 2025