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Record
Title
Leveraging Brand Equity through Sponsorships - An explanatory study of brand loyalty in consistent and conflicting club and player sponsorship scenarios in European football
Type
Student Paper
Publ. year
2011
Author/s
Gunnarsson, Hampus; Brännström, Erik
Department/s
Department of Business Administration
In LUP since
2011-06-03
Downloads

Total This Year This Month
2105 70 1
Downloads per country

United Kingdom of Great Britain and Northern Ireland 349 (17%)
Germany 256 (12%)
United States of America 207 (10%)
India 108 (5%)
Sweden 65 (3%)
Australia 63 (3%)
France 61 (3%)
Malaysia 56 (3%)
South Africa 52 (2%)
China 43 (2%)
Indonesia 37 (2%)
Pakistan 34 (2%)
Iran 33 (2%)
Italy 31 (1%)
Thailand 30 (1%)
Bangladesh 29 (1%)
Hong Kong (China) 29 (1%)
Japan 27 (1%)
Ukraine 27 (1%)
Nigeria 25 (1%)
Netherlands (Kingdom of the) 24 (1%)
Denmark 23 (1%)
Viet Nam 23 (1%)
Singapore 22 (1%)
Kenya 22 (1%)
Russian Federation 21 (1%)
Canada 21 (1%)
Turkiye 21 (1%)
Switzerland 19 (1%)
Ireland 18 (1%)
Zimbabwe 17 (1%)
Finland 16 (1%)
Poland 16 (1%)
Portugal 15 (1%)
Egypt 15 (1%)
Philippines 14 (1%)
Taiwan (China) 13 (1%)
Spain 10 (0%)
United Arab Emirates 10 (0%)
Belgium 9 (0%)
Ghana 9 (0%)
South Korea 8 (0%)
Brazil 8 (0%)
Norway 8 (0%)
Unknown 7 (0%)
Slovenia 7 (0%)
Sri Lanka 7 (0%)
European Union location 6 (0%)
New Zealand 6 (0%)
Cambodia 6 (0%)
Austria 6 (0%)
Tunisia 6 (0%)
Mexico 6 (0%)
Tanzania, the United Republic of 5 (0%)
Czechia 5 (0%)
Greece 5 (0%)
Bahamas 5 (0%)
Morocco 4 (0%)
Eswatini 4 (0%)
Lebanon 4 (0%)
Jamaica 4 (0%)
Nepal 4 (0%)
Peru 4 (0%)
Myanmar 4 (0%)
Hungary 4 (0%)
Botswana 4 (0%)
Ethiopia 4 (0%)
Romania 3 (0%)
Saudi Arabia 3 (0%)
Malta 3 (0%)
Chile 3 (0%)
Iceland 2 (0%)
Estonia 2 (0%)
Iraq 2 (0%)
Lithuania 2 (0%)
Mauritius 2 (0%)
Slovakia 2 (0%)
Colombia 2 (0%)
Algeria 2 (0%)
Croatia 2 (0%)
Asia-Pacific location 1 (0%)
Uganda 1 (0%)
Qatar 1 (0%)
Andorra 1 (0%)
Barbados 1 (0%)
Yemen 1 (0%)
Liechtenstein 1 (0%)
Uzbekistan 1 (0%)
Israel 1 (0%)
Somalia 1 (0%)
Belarus 1 (0%)
Maldives 1 (0%)
Kuwait 1 (0%)
Senegal 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Fri Oct 17 08:43:49 2025