LUP Statistics
Record
- Title
- Boomeranging the luxury brand - A study of luxury brand extensions
- Type
- Student Paper
- Publ. year
- 2012
- Author/s
- Uulas Arvidsson, Alexander; Herslow, Amelie
- Department/s
- Department of Business Administration
- In LUP since
- 2012-06-19
Downloads
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| 3661 | 46 | 2 |
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