LUP Statistics
Record
- Title
- Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship
- Type
- Student Paper
- Publ. year
- 2012
- Author/s
- Engling, Lea Henrike; Dinca, Andreea
- Department/s
- Department of Business Administration
- In LUP since
- 2012-06-21
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