LUP Statistics
Record
- Title
- The Effect of Corporate Endorsement on Consumers' Product Brand Evaluations - An Empirical Analysis of the Influence of Corporate Image
- Type
- Student Paper
- Publ. year
- 2012
- Author/s
- Küpers, Marion; Faulseit, Pia
- Department/s
- Department of Business Administration
- In LUP since
- 2012-06-21
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