LUP Statistics
Record
- Title
- The 'Ambient' Strategy to diminish the resistance: A study on ambient advertising and the contemporary consumers' resistance toward advertising
- Type
- Student Paper
- Publ. year
- 2012
- Author/s
- Semenescu, Serban Constantin; Martinsson, Max
- Department/s
- Department of Business Administration
- In LUP since
- 2012-06-27
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