LUP Statistics
Record
- Title
- The pirate and the navy: Challenger brands and their utilization of counter-hegemonic ideology in identity communication
- Type
- Student Paper
- Publ. year
- 2013
- Author/s
- Errmann, Amy; Nilsson, Anna-Lena
- Department/s
- Department of Business Administration
- In LUP since
- 2013-06-17
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