LUP Statistics
Record
- Title
- Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process
- Type
- Student Paper
- Publ. year
- 2013
- Author/s
- Vukcevic, Lidia; Willgottson, Malin
- Department/s
- Department of Business Administration
- In LUP since
- 2013-06-28
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