LUP Statistics
Record
- Title
- Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective
- Type
- Student Paper
- Publ. year
- 2013
- Author/s
- Påhlman, Kajsa; Waldenskiöld, Emilia
- Department/s
- Department of Business Administration
- In LUP since
- 2013-06-26
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