LUP Statistics
Record
- Title
- A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT
- Type
- Student Paper
- Publ. year
- 2013
- Author/s
- Holmblad, Gustaf; Ericsson, Christina
- Department/s
- Department of Business Administration
- In LUP since
- 2013-06-26
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