LUP Statistics
Record
- Title
- Prankvertising Phenomenon: The Effects on Consumer Buying Decision
- Type
- Student Paper
- Publ. year
- 2014
- Author/s
- Siripiyavatana, Onsurang; Sutheerawong, Siriorn
- Department/s
- Department of Business Administration
- In LUP since
- 2014-07-02
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