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Record
Title
Balancing branding and sales - The content strategist dilemma
Type
Student Paper
Publ. year
2015
Author/s
Palmgren, Elida; Amerhanova, Madina; Lundström Kabus, Johanna
Department/s
Department of Strategic Communication
In LUP since
2016-06-08
Downloads

Total This Year This Month
436 18 0
Downloads per country

Germany 77 (18%)
United States of America 53 (12%)
Sweden 48 (11%)
Canada 30 (7%)
United Kingdom of Great Britain and Northern Ireland 18 (4%)
China 17 (4%)
India 17 (4%)
Indonesia 12 (3%)
Australia 11 (3%)
Italy 10 (2%)
Russian Federation 9 (2%)
France 8 (2%)
Thailand 7 (2%)
Denmark 6 (1%)
Singapore 6 (1%)
Hong Kong (China) 5 (1%)
Bulgaria 5 (1%)
Ukraine 5 (1%)
Nigeria 5 (1%)
Unknown 5 (1%)
Lithuania 5 (1%)
Brazil 5 (1%)
Viet Nam 4 (1%)
Saudi Arabia 4 (1%)
Czechia 4 (1%)
Japan 4 (1%)
Netherlands (Kingdom of the) 4 (1%)
Finland 4 (1%)
Zimbabwe 3 (1%)
Turkiye 3 (1%)
South Korea 3 (1%)
Pakistan 2 (0%)
South Africa 2 (0%)
Ghana 2 (0%)
Malaysia 2 (0%)
Romania 2 (0%)
Kazakhstan 2 (0%)
Ireland 2 (0%)
United Arab Emirates 2 (0%)
Sudan 2 (0%)
New Zealand 2 (0%)
Kenya 2 (0%)
Greece 2 (0%)
Poland 1 (0%)
Belarus 1 (0%)
Sri Lanka 1 (0%)
Cameroon 1 (0%)
Mongolia 1 (0%)
Switzerland 1 (0%)
Serbia 1 (0%)
Philippines 1 (0%)
Norway 1 (0%)
Estonia 1 (0%)
Ethiopia 1 (0%)
Mauritius 1 (0%)
Croatia 1 (0%)
Belgium 1 (0%)
Mexico 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Jul 17 08:57:33 2024