LUP Statistics
Record
- Title
- Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy
- Type
- Student Paper
- Publ. year
- 2015
- Author/s
- Widen, Emily; Macfarlane-Grieve, Jane
- Department/s
- Department of Business Administration
- In LUP since
- 2015-06-26
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