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Record
Title
Lost in translation - The Multinational Corporation’s Corporate Branding Struggle
Type
Student Paper
Publ. year
2015
Author/s
Fredriksson, Erika; Annvik, Jennifer
Department/s
Department of Business Administration
In LUP since
2015-06-22
Downloads

Total This Year This Month
536 69 1
Downloads per country

Germany 99 (18%)
United States of America 87 (16%)
Sweden 74 (14%)
China 43 (8%)
Bulgaria 27 (5%)
South Africa 23 (4%)
Netherlands (Kingdom of the) 16 (3%)
Canada 13 (2%)
Nigeria 10 (2%)
Italy 8 (1%)
France 8 (1%)
Cote d'Ivoire 8 (1%)
Unknown 8 (1%)
Turkiye 7 (1%)
United Kingdom of Great Britain and Northern Ireland 7 (1%)
Viet Nam 7 (1%)
Philippines 5 (1%)
India 5 (1%)
Hong Kong (China) 4 (1%)
Lithuania 4 (1%)
Malaysia 4 (1%)
Russian Federation 4 (1%)
Spain 4 (1%)
Latvia 3 (1%)
Indonesia 3 (1%)
Switzerland 3 (1%)
Ukraine 3 (1%)
Thailand 3 (1%)
Austria 3 (1%)
Czechia 3 (1%)
Romania 3 (1%)
Finland 3 (1%)
Japan 3 (1%)
Singapore 3 (1%)
Poland 2 (0%)
Belgium 2 (0%)
Iran 2 (0%)
Kenya 2 (0%)
South Korea 2 (0%)
Norway 1 (0%)
United Arab Emirates 1 (0%)
Ecuador 1 (0%)
Pakistan 1 (0%)
Benin 1 (0%)
European Union location 1 (0%)
Australia 1 (0%)
Greece 1 (0%)
Sri Lanka 1 (0%)
Morocco 1 (0%)
Taiwan (China) 1 (0%)
Zimbabwe 1 (0%)
Ethiopia 1 (0%)
Ghana 1 (0%)
Egypt 1 (0%)
Bangladesh 1 (0%)
Belarus 1 (0%)
Denmark 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sun Aug 24 08:29:40 2025