LUP Statistics
Record
- Title
- The Use of Crowdsourcing as a Strategic Marketing Tool - An Examination of Brand Perceptions and Behavioral Intentions
- Type
- Student Paper
- Publ. year
- 2015
- Author/s
- Stanke, Tatjana; Drogosch, Sarah
- Department/s
- Department of Business Administration
- In LUP since
- 2015-06-26
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