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Record
Title
Building Brand Reputation in the Digital Age: Identifying effective brand communication to win the moment of truth online
Type
Student Paper
Publ. year
2015
Author/s
Hoffmann, Christian; Weithaler, Lisa
Department/s
Department of Business Administration
In LUP since
2015-08-10
Downloads

Total This Year This Month
9153 6 6
Downloads per country

United States of America 1056 (12%)
United Kingdom of Great Britain and Northern Ireland 809 (9%)
India 756 (8%)
Indonesia 407 (4%)
Germany 342 (4%)
Philippines 332 (4%)
Italy 328 (4%)
South Africa 295 (3%)
Malaysia 285 (3%)
Sweden 232 (3%)
Viet Nam 231 (3%)
France 202 (2%)
Nigeria 185 (2%)
Kenya 168 (2%)
Unknown 163 (2%)
Netherlands (Kingdom of the) 155 (2%)
China 154 (2%)
Pakistan 125 (1%)
Australia 116 (1%)
Singapore 111 (1%)
Russian Federation 110 (1%)
Turkiye 106 (1%)
Thailand 104 (1%)
Ghana 97 (1%)
Sri Lanka 90 (1%)
Canada 82 (1%)
Portugal 79 (1%)
Ireland 78 (1%)
Iran 75 (1%)
Zimbabwe 73 (1%)
Spain 69 (1%)
Romania 66 (1%)
Egypt 65 (1%)
Hong Kong (China) 64 (1%)
Denmark 54 (1%)
South Korea 53 (1%)
Brazil 50 (1%)
Poland 49 (1%)
Morocco 46 (1%)
Malawi 42 (0%)
Austria 39 (0%)
Nepal 38 (0%)
United Arab Emirates 37 (0%)
Ukraine 37 (0%)
Finland 37 (0%)
Czechia 36 (0%)
Japan 34 (0%)
New Zealand 34 (0%)
Peru 34 (0%)
Algeria 33 (0%)
Taiwan (China) 32 (0%)
Belgium 32 (0%)
Bulgaria 30 (0%)
Bangladesh 30 (0%)
Botswana 29 (0%)
Hungary 28 (0%)
Latvia 28 (0%)
Mauritius 28 (0%)
Switzerland 28 (0%)
Saudi Arabia 25 (0%)
Lithuania 24 (0%)
Tanzania, the United Republic of 22 (0%)
Jordan 21 (0%)
Greece 21 (0%)
Slovakia 21 (0%)
Norway 20 (0%)
Oman 19 (0%)
Tunisia 18 (0%)
Uganda 18 (0%)
Ethiopia 18 (0%)
Trinidad and Tobago 13 (0%)
Argentina 13 (0%)
Iraq 12 (0%)
Macedonia 12 (0%)
Namibia 12 (0%)
Lebanon 12 (0%)
Croatia 11 (0%)
Cameroon 11 (0%)
Serbia 11 (0%)
Myanmar 10 (0%)
Cyprus 10 (0%)
Israel 10 (0%)
Albania 10 (0%)
Slovenia 9 (0%)
Mexico 9 (0%)
Ecuador 9 (0%)
Costa Rica 8 (0%)
Colombia 8 (0%)
Uzbekistan 8 (0%)
Kazakhstan 8 (0%)
Zambia 8 (0%)
Armenia 7 (0%)
Cambodia 6 (0%)
Cote d'Ivoire 6 (0%)
Mongolia 6 (0%)
Syrian Arab Republic 6 (0%)
Guyana 5 (0%)
Malta 5 (0%)
Macao 5 (0%)
Georgia 5 (0%)
Estonia 5 (0%)
Jamaica 4 (0%)
Bosnia and Herzegovina 3 (0%)
Palestinian Territory 3 (0%)
Venezuela 3 (0%)
Moldova, The Republic of 3 (0%)
Dominican Republic 3 (0%)
Turkmenistan 3 (0%)
Qatar 3 (0%)
Guadeloupe 3 (0%)
Bahrain 3 (0%)
European Union location 2 (0%)
Asia-Pacific location 2 (0%)
Maldives 2 (0%)
Luxembourg 2 (0%)
Chile 2 (0%)
Belarus 2 (0%)
Yemen 2 (0%)
Antigua and Barbuda 2 (0%)
Azerbaijan 2 (0%)
Kuwait 2 (0%)
Kyrgyzstan 2 (0%)
Rwanda 2 (0%)
Lesotho 1 (0%)
Guinea 1 (0%)
Puerto Rico 1 (0%)
Lao People's Democratic Republic 1 (0%)
Angola 1 (0%)
Panama 1 (0%)
Reunion 1 (0%)
Barbados 1 (0%)
Bolivia 1 (0%)
Uruguay 1 (0%)
Bhutan 1 (0%)
Burundi 1 (0%)
Faroe Islands 1 (0%)
Saint Lucia 1 (0%)
Equatorial Guinea 1 (0%)
Benin 1 (0%)
Sierra Leone 1 (0%)
Guatemala 1 (0%)
Aruba 1 (0%)
Iceland 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Fri Jan 16 08:51:17 2026