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Record
Title
Building Brand Reputation in the Digital Age: Identifying effective brand communication to win the moment of truth online
Type
Student Paper
Publ. year
2015
Author/s
Hoffmann, Christian; Weithaler, Lisa
Department/s
Department of Business Administration
In LUP since
2015-08-10
Downloads

Total This Year This Month
8925 363 16
Downloads per country

United States of America 1002 (11%)
United Kingdom of Great Britain and Northern Ireland 806 (9%)
India 751 (8%)
Indonesia 402 (5%)
Germany 339 (4%)
Philippines 327 (4%)
Italy 323 (4%)
South Africa 294 (3%)
Malaysia 282 (3%)
Sweden 231 (3%)
Viet Nam 222 (2%)
France 201 (2%)
Nigeria 184 (2%)
Kenya 166 (2%)
Unknown 160 (2%)
Netherlands (Kingdom of the) 154 (2%)
China 145 (2%)
Pakistan 122 (1%)
Australia 116 (1%)
Russian Federation 107 (1%)
Turkiye 106 (1%)
Thailand 104 (1%)
Singapore 103 (1%)
Ghana 95 (1%)
Sri Lanka 90 (1%)
Canada 80 (1%)
Ireland 78 (1%)
Portugal 78 (1%)
Iran 73 (1%)
Zimbabwe 73 (1%)
Spain 68 (1%)
Romania 65 (1%)
Hong Kong (China) 64 (1%)
Egypt 62 (1%)
Denmark 54 (1%)
South Korea 52 (1%)
Poland 49 (1%)
Morocco 46 (1%)
Malawi 42 (0%)
Austria 39 (0%)
Nepal 38 (0%)
Ukraine 37 (0%)
Finland 37 (0%)
United Arab Emirates 37 (0%)
Brazil 36 (0%)
Czechia 36 (0%)
Japan 34 (0%)
Peru 34 (0%)
Algeria 33 (0%)
Taiwan (China) 32 (0%)
Belgium 32 (0%)
Bulgaria 30 (0%)
Bangladesh 30 (0%)
Switzerland 28 (0%)
Mauritius 28 (0%)
Latvia 27 (0%)
New Zealand 26 (0%)
Botswana 26 (0%)
Saudi Arabia 25 (0%)
Hungary 25 (0%)
Lithuania 24 (0%)
Tanzania, the United Republic of 22 (0%)
Slovakia 21 (0%)
Jordan 21 (0%)
Greece 21 (0%)
Oman 19 (0%)
Norway 19 (0%)
Ethiopia 18 (0%)
Uganda 18 (0%)
Tunisia 16 (0%)
Trinidad and Tobago 13 (0%)
Namibia 12 (0%)
Lebanon 12 (0%)
Argentina 12 (0%)
Macedonia 12 (0%)
Iraq 12 (0%)
Serbia 11 (0%)
Cameroon 11 (0%)
Israel 10 (0%)
Croatia 10 (0%)
Cyprus 10 (0%)
Albania 10 (0%)
Myanmar 10 (0%)
Slovenia 9 (0%)
Ecuador 9 (0%)
Mexico 9 (0%)
Kazakhstan 8 (0%)
Colombia 8 (0%)
Uzbekistan 8 (0%)
Costa Rica 8 (0%)
Zambia 7 (0%)
Armenia 7 (0%)
Syrian Arab Republic 6 (0%)
Mongolia 6 (0%)
Cote d'Ivoire 6 (0%)
Cambodia 6 (0%)
Macao 5 (0%)
Estonia 5 (0%)
Malta 5 (0%)
Guyana 5 (0%)
Georgia 5 (0%)
Jamaica 4 (0%)
Turkmenistan 3 (0%)
Bosnia and Herzegovina 3 (0%)
Moldova, The Republic of 3 (0%)
Palestinian Territory 3 (0%)
Dominican Republic 3 (0%)
Guadeloupe 3 (0%)
Bahrain 3 (0%)
Qatar 3 (0%)
Rwanda 2 (0%)
Antigua and Barbuda 2 (0%)
Kuwait 2 (0%)
European Union location 2 (0%)
Asia-Pacific location 2 (0%)
Belarus 2 (0%)
Yemen 2 (0%)
Maldives 2 (0%)
Azerbaijan 2 (0%)
Chile 2 (0%)
Kyrgyzstan 2 (0%)
Venezuela 2 (0%)
Luxembourg 2 (0%)
Lesotho 1 (0%)
Benin 1 (0%)
Burundi 1 (0%)
Reunion 1 (0%)
Angola 1 (0%)
Guatemala 1 (0%)
Equatorial Guinea 1 (0%)
Saint Lucia 1 (0%)
Sierra Leone 1 (0%)
Uruguay 1 (0%)
Lao People's Democratic Republic 1 (0%)
Bhutan 1 (0%)
Guinea 1 (0%)
Aruba 1 (0%)
Bolivia 1 (0%)
Puerto Rico 1 (0%)
Iceland 1 (0%)
Barbados 1 (0%)
Faroe Islands 1 (0%)
Panama 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Jul 17 08:37:11 2025