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Record
Title
Building Brand Reputation in the Digital Age: Identifying effective brand communication to win the moment of truth online
Type
Student Paper
Publ. year
2015
Author/s
Hoffmann, Christian; Weithaler, Lisa
Department/s
Department of Business Administration
In LUP since
2015-08-10
Downloads

Total This Year This Month
9055 493 28
Downloads per country

United States of America 1042 (12%)
United Kingdom of Great Britain and Northern Ireland 807 (9%)
India 754 (8%)
Indonesia 405 (4%)
Germany 342 (4%)
Philippines 333 (4%)
Italy 324 (4%)
South Africa 295 (3%)
Malaysia 283 (3%)
Sweden 232 (3%)
Viet Nam 228 (3%)
France 202 (2%)
Nigeria 185 (2%)
Kenya 167 (2%)
Unknown 162 (2%)
Netherlands (Kingdom of the) 155 (2%)
China 147 (2%)
Pakistan 125 (1%)
Australia 116 (1%)
Singapore 110 (1%)
Russian Federation 109 (1%)
Turkiye 106 (1%)
Thailand 104 (1%)
Ghana 97 (1%)
Sri Lanka 90 (1%)
Canada 82 (1%)
Portugal 79 (1%)
Ireland 78 (1%)
Iran 75 (1%)
Zimbabwe 73 (1%)
Spain 69 (1%)
Romania 66 (1%)
Hong Kong (China) 64 (1%)
Egypt 62 (1%)
Denmark 54 (1%)
South Korea 53 (1%)
Brazil 50 (1%)
Poland 49 (1%)
Morocco 46 (1%)
Malawi 42 (0%)
Austria 39 (0%)
Nepal 38 (0%)
Finland 37 (0%)
Ukraine 37 (0%)
United Arab Emirates 37 (0%)
Czechia 36 (0%)
Japan 34 (0%)
New Zealand 34 (0%)
Peru 34 (0%)
Algeria 33 (0%)
Belgium 32 (0%)
Taiwan (China) 32 (0%)
Bulgaria 30 (0%)
Bangladesh 30 (0%)
Botswana 29 (0%)
Latvia 28 (0%)
Switzerland 28 (0%)
Mauritius 28 (0%)
Hungary 28 (0%)
Saudi Arabia 25 (0%)
Lithuania 24 (0%)
Tanzania, the United Republic of 22 (0%)
Slovakia 21 (0%)
Jordan 21 (0%)
Greece 21 (0%)
Norway 20 (0%)
Oman 19 (0%)
Uganda 18 (0%)
Tunisia 18 (0%)
Ethiopia 18 (0%)
Argentina 13 (0%)
Trinidad and Tobago 13 (0%)
Iraq 12 (0%)
Namibia 12 (0%)
Lebanon 12 (0%)
Macedonia 12 (0%)
Serbia 11 (0%)
Cameroon 11 (0%)
Myanmar 10 (0%)
Israel 10 (0%)
Cyprus 10 (0%)
Albania 10 (0%)
Croatia 10 (0%)
Mexico 9 (0%)
Ecuador 9 (0%)
Slovenia 9 (0%)
Zambia 8 (0%)
Costa Rica 8 (0%)
Uzbekistan 8 (0%)
Colombia 8 (0%)
Kazakhstan 8 (0%)
Armenia 7 (0%)
Cambodia 6 (0%)
Cote d'Ivoire 6 (0%)
Mongolia 6 (0%)
Syrian Arab Republic 6 (0%)
Macao 5 (0%)
Malta 5 (0%)
Georgia 5 (0%)
Estonia 5 (0%)
Guyana 5 (0%)
Jamaica 4 (0%)
Guadeloupe 3 (0%)
Bosnia and Herzegovina 3 (0%)
Moldova, The Republic of 3 (0%)
Qatar 3 (0%)
Turkmenistan 3 (0%)
Bahrain 3 (0%)
Palestinian Territory 3 (0%)
Dominican Republic 3 (0%)
Maldives 2 (0%)
Azerbaijan 2 (0%)
European Union location 2 (0%)
Asia-Pacific location 2 (0%)
Belarus 2 (0%)
Antigua and Barbuda 2 (0%)
Rwanda 2 (0%)
Yemen 2 (0%)
Venezuela 2 (0%)
Kuwait 2 (0%)
Luxembourg 2 (0%)
Chile 2 (0%)
Kyrgyzstan 2 (0%)
Lesotho 1 (0%)
Reunion 1 (0%)
Faroe Islands 1 (0%)
Puerto Rico 1 (0%)
Guinea 1 (0%)
Bolivia 1 (0%)
Saint Lucia 1 (0%)
Benin 1 (0%)
Lao People's Democratic Republic 1 (0%)
Iceland 1 (0%)
Barbados 1 (0%)
Aruba 1 (0%)
Burundi 1 (0%)
Bhutan 1 (0%)
Panama 1 (0%)
Sierra Leone 1 (0%)
Uruguay 1 (0%)
Angola 1 (0%)
Guatemala 1 (0%)
Equatorial Guinea 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Fri Oct 17 08:43:49 2025