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Record
Title
Building Brand Reputation in the Digital Age: Identifying effective brand communication to win the moment of truth online
Type
Student Paper
Publ. year
2015
Author/s
Hoffmann, Christian; Weithaler, Lisa
Department/s
Department of Business Administration
In LUP since
2015-08-10
Downloads

Total This Year This Month
8246 1231 103
Downloads per country

United States of America 879 (11%)
United Kingdom of Great Britain and Northern Ireland 755 (9%)
India 719 (9%)
Indonesia 383 (5%)
Germany 318 (4%)
Italy 311 (4%)
Philippines 306 (4%)
South Africa 280 (3%)
Malaysia 262 (3%)
Sweden 217 (3%)
Viet Nam 192 (2%)
France 190 (2%)
Nigeria 174 (2%)
Kenya 166 (2%)
Unknown 155 (2%)
Netherlands (Kingdom of the) 146 (2%)
Pakistan 117 (1%)
Australia 101 (1%)
Thailand 99 (1%)
Turkiye 98 (1%)
Singapore 95 (1%)
Russian Federation 94 (1%)
China 93 (1%)
Ghana 89 (1%)
Sri Lanka 87 (1%)
Portugal 75 (1%)
Ireland 74 (1%)
Zimbabwe 72 (1%)
Canada 68 (1%)
Iran 66 (1%)
Spain 63 (1%)
Romania 58 (1%)
Hong Kong (China) 54 (1%)
Denmark 54 (1%)
Egypt 48 (1%)
South Korea 47 (1%)
Morocco 45 (1%)
Poland 45 (1%)
Malawi 41 (0%)
Ukraine 36 (0%)
Brazil 35 (0%)
Nepal 34 (0%)
United Arab Emirates 34 (0%)
Finland 34 (0%)
Austria 34 (0%)
Czechia 34 (0%)
Japan 33 (0%)
Peru 29 (0%)
Belgium 29 (0%)
Taiwan (China) 28 (0%)
Mauritius 28 (0%)
Switzerland 27 (0%)
Algeria 27 (0%)
Bulgaria 27 (0%)
Bangladesh 26 (0%)
Botswana 25 (0%)
Saudi Arabia 25 (0%)
Hungary 22 (0%)
Tanzania, the United Republic of 21 (0%)
Greece 21 (0%)
Latvia 20 (0%)
Slovakia 20 (0%)
Jordan 20 (0%)
Lithuania 19 (0%)
New Zealand 19 (0%)
Ethiopia 18 (0%)
Oman 18 (0%)
Uganda 18 (0%)
Norway 15 (0%)
Tunisia 15 (0%)
Trinidad and Tobago 13 (0%)
Argentina 12 (0%)
Macedonia 12 (0%)
Iraq 12 (0%)
Serbia 11 (0%)
Namibia 11 (0%)
Croatia 10 (0%)
Cyprus 10 (0%)
Albania 10 (0%)
Myanmar 10 (0%)
Israel 10 (0%)
Lebanon 9 (0%)
Ecuador 9 (0%)
Costa Rica 8 (0%)
Colombia 8 (0%)
Uzbekistan 8 (0%)
Slovenia 8 (0%)
Mexico 8 (0%)
Cameroon 7 (0%)
Zambia 7 (0%)
Cote d'Ivoire 6 (0%)
Armenia 6 (0%)
Kazakhstan 6 (0%)
Syrian Arab Republic 6 (0%)
Mongolia 6 (0%)
Macao 5 (0%)
Georgia 5 (0%)
Estonia 5 (0%)
Malta 5 (0%)
Cambodia 5 (0%)
Jamaica 4 (0%)
Guyana 4 (0%)
Palestinian Territory 3 (0%)
Turkmenistan 3 (0%)
Qatar 3 (0%)
Bahrain 3 (0%)
Bosnia and Herzegovina 3 (0%)
Guadeloupe 3 (0%)
Moldova, The Republic of 3 (0%)
Chile 2 (0%)
Kuwait 2 (0%)
Asia-Pacific location 2 (0%)
Yemen 2 (0%)
Maldives 2 (0%)
Rwanda 2 (0%)
European Union location 2 (0%)
Belarus 2 (0%)
Azerbaijan 2 (0%)
Dominican Republic 2 (0%)
Reunion 1 (0%)
Kyrgyzstan 1 (0%)
Guatemala 1 (0%)
Bhutan 1 (0%)
Panama 1 (0%)
Puerto Rico 1 (0%)
Guinea 1 (0%)
Angola 1 (0%)
Uruguay 1 (0%)
Barbados 1 (0%)
Benin 1 (0%)
Burundi 1 (0%)
Sierra Leone 1 (0%)
Iceland 1 (0%)
Aruba 1 (0%)
Lesotho 1 (0%)
Antigua and Barbuda 1 (0%)
Lao People's Democratic Republic 1 (0%)
Saint Lucia 1 (0%)
Faroe Islands 1 (0%)
Equatorial Guinea 1 (0%)
Bolivia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue Sep 24 08:39:58 2024