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Record
Title
Building Brand Reputation in the Digital Age: Identifying effective brand communication to win the moment of truth online
Type
Student Paper
Publ. year
2015
Author/s
Hoffmann, Christian; Weithaler, Lisa
Department/s
Department of Business Administration
In LUP since
2015-08-10
Downloads

Total This Year This Month
8976 414 14
Downloads per country

United States of America 1014 (11%)
United Kingdom of Great Britain and Northern Ireland 806 (9%)
India 754 (8%)
Indonesia 403 (4%)
Germany 341 (4%)
Philippines 329 (4%)
Italy 324 (4%)
South Africa 294 (3%)
Malaysia 283 (3%)
Sweden 231 (3%)
Viet Nam 224 (2%)
France 202 (2%)
Nigeria 184 (2%)
Kenya 167 (2%)
Unknown 160 (2%)
Netherlands (Kingdom of the) 155 (2%)
China 145 (2%)
Pakistan 124 (1%)
Australia 116 (1%)
Singapore 110 (1%)
Russian Federation 108 (1%)
Turkiye 106 (1%)
Thailand 104 (1%)
Ghana 95 (1%)
Sri Lanka 90 (1%)
Canada 80 (1%)
Portugal 78 (1%)
Ireland 78 (1%)
Iran 74 (1%)
Zimbabwe 73 (1%)
Spain 69 (1%)
Romania 66 (1%)
Hong Kong (China) 64 (1%)
Egypt 62 (1%)
Denmark 54 (1%)
South Korea 53 (1%)
Poland 49 (1%)
Morocco 46 (1%)
Malawi 42 (0%)
Brazil 41 (0%)
Austria 39 (0%)
Nepal 38 (0%)
Finland 37 (0%)
Ukraine 37 (0%)
United Arab Emirates 37 (0%)
Czechia 36 (0%)
Peru 34 (0%)
Japan 34 (0%)
Algeria 33 (0%)
Taiwan (China) 32 (0%)
Belgium 32 (0%)
Bangladesh 30 (0%)
Bulgaria 30 (0%)
New Zealand 29 (0%)
Mauritius 28 (0%)
Switzerland 28 (0%)
Latvia 27 (0%)
Botswana 26 (0%)
Hungary 25 (0%)
Saudi Arabia 25 (0%)
Lithuania 24 (0%)
Tanzania, the United Republic of 22 (0%)
Jordan 21 (0%)
Slovakia 21 (0%)
Greece 21 (0%)
Norway 19 (0%)
Oman 19 (0%)
Tunisia 18 (0%)
Uganda 18 (0%)
Ethiopia 18 (0%)
Trinidad and Tobago 13 (0%)
Argentina 12 (0%)
Iraq 12 (0%)
Namibia 12 (0%)
Lebanon 12 (0%)
Macedonia 12 (0%)
Serbia 11 (0%)
Cameroon 11 (0%)
Albania 10 (0%)
Cyprus 10 (0%)
Myanmar 10 (0%)
Israel 10 (0%)
Croatia 10 (0%)
Ecuador 9 (0%)
Slovenia 9 (0%)
Mexico 9 (0%)
Colombia 8 (0%)
Kazakhstan 8 (0%)
Uzbekistan 8 (0%)
Costa Rica 8 (0%)
Armenia 7 (0%)
Zambia 7 (0%)
Cote d'Ivoire 6 (0%)
Syrian Arab Republic 6 (0%)
Cambodia 6 (0%)
Mongolia 6 (0%)
Guyana 5 (0%)
Malta 5 (0%)
Georgia 5 (0%)
Macao 5 (0%)
Estonia 5 (0%)
Jamaica 4 (0%)
Qatar 3 (0%)
Bahrain 3 (0%)
Turkmenistan 3 (0%)
Bosnia and Herzegovina 3 (0%)
Moldova, The Republic of 3 (0%)
Palestinian Territory 3 (0%)
Guadeloupe 3 (0%)
Dominican Republic 3 (0%)
Luxembourg 2 (0%)
Venezuela 2 (0%)
Yemen 2 (0%)
Asia-Pacific location 2 (0%)
Kyrgyzstan 2 (0%)
Rwanda 2 (0%)
Azerbaijan 2 (0%)
Belarus 2 (0%)
European Union location 2 (0%)
Maldives 2 (0%)
Antigua and Barbuda 2 (0%)
Kuwait 2 (0%)
Chile 2 (0%)
Faroe Islands 1 (0%)
Benin 1 (0%)
Barbados 1 (0%)
Uruguay 1 (0%)
Reunion 1 (0%)
Guatemala 1 (0%)
Aruba 1 (0%)
Lao People's Democratic Republic 1 (0%)
Bhutan 1 (0%)
Equatorial Guinea 1 (0%)
Lesotho 1 (0%)
Saint Lucia 1 (0%)
Puerto Rico 1 (0%)
Sierra Leone 1 (0%)
Iceland 1 (0%)
Angola 1 (0%)
Guinea 1 (0%)
Panama 1 (0%)
Bolivia 1 (0%)
Burundi 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Aug 16 08:39:21 2025