LUP Statistics
Record
- Title
- Building Brand Reputation in the Digital Age: Identifying effective brand communication to win the moment of truth online
- Type
- Student Paper
- Publ. year
- 2015
- Author/s
- Hoffmann, Christian; Weithaler, Lisa
- Department/s
- Department of Business Administration
- In LUP since
- 2015-08-10
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