LUP Statistics

Record

Title

Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

Type

Student Paper

Publ. year

2016

Author/s

Eichinger, Eric; Gudacker, Jens

Department/s

Department of Business Administration

In LUP since

2016-06-21

Total	This Year	This Month
992	75	28

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