LUP Statistics
Record
- Title
- The Engaged Gamer: An Exploration of Consumers’ Engagement and its Consequences for the Video Game Industry’s Strategic Brand Management
- Type
- Student Paper
- Publ. year
- 2016
- Author/s
- Leander, Oskar; Weber, Dominik
- Department/s
- Department of Business Administration
- In LUP since
- 2016-08-08
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