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Record
Title
Are Pop-Cultural References in Advertising Funny Enough?
Type
Student Paper
Publ. year
2017
Author/s
Gornik, Agata Anna; Ljunggren, Sabine
Department/s
Department of Business Administration
In LUP since
2017-07-03
Downloads

Total This Year This Month
977 29 1
Downloads per country

United States of America 192 (20%)
Germany 85 (9%)
Sweden 73 (7%)
United Kingdom of Great Britain and Northern Ireland 65 (7%)
India 37 (4%)
Philippines 34 (3%)
Australia 32 (3%)
Italy 29 (3%)
China 28 (3%)
Russian Federation 26 (3%)
Unknown 25 (3%)
France 24 (2%)
Poland 22 (2%)
Netherlands (Kingdom of the) 22 (2%)
Canada 18 (2%)
Indonesia 18 (2%)
Malaysia 17 (2%)
Viet Nam 14 (1%)
Singapore 13 (1%)
Romania 12 (1%)
Belgium 11 (1%)
Hong Kong (China) 11 (1%)
Spain 10 (1%)
Thailand 10 (1%)
Croatia 9 (1%)
Denmark 9 (1%)
New Zealand 9 (1%)
Kenya 8 (1%)
United Arab Emirates 7 (1%)
Morocco 6 (1%)
Nigeria 5 (1%)
Puerto Rico 5 (1%)
South Africa 5 (1%)
Pakistan 5 (1%)
Egypt 5 (1%)
Slovakia 5 (1%)
Brazil 4 (0%)
Austria 4 (0%)
Czechia 4 (0%)
Ireland 4 (0%)
Ukraine 3 (0%)
Switzerland 3 (0%)
South Korea 3 (0%)
Serbia 3 (0%)
Norway 2 (0%)
Greece 2 (0%)
Turkiye 2 (0%)
Jordan 2 (0%)
Portugal 2 (0%)
Sri Lanka 2 (0%)
Saudi Arabia 2 (0%)
Japan 2 (0%)
Bangladesh 2 (0%)
Finland 2 (0%)
Niger 2 (0%)
Saint Kitts and Nevis 1 (0%)
Jamaica 1 (0%)
Hungary 1 (0%)
Belarus 1 (0%)
Ethiopia 1 (0%)
Iran 1 (0%)
Israel 1 (0%)
Chile 1 (0%)
Albania 1 (0%)
Argentina 1 (0%)
Tanzania, the United Republic of 1 (0%)
Togo 1 (0%)
Botswana 1 (0%)
Lithuania 1 (0%)
Mexico 1 (0%)
Andorra 1 (0%)
Bolivia 1 (0%)
Bahrain 1 (0%)
Mauritius 1 (0%)
Iraq 1 (0%)
Armenia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Jul 24 08:40:36 2025