LUP Statistics

Record

Title

Multichannel Segmentation vs. Demographic Segmentation

Type

Student Paper

Publ. year

2017

Author/s

Büger, Markus; Hylkén Olsson, Rebecca

Department/s

Department of Business Administration

In LUP since

2017-06-28

Total	This Year	This Month
1194	136	8

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Germany	141 (12%)
United States of America	106 (9%)
Malaysia	101 (8%)
United Kingdom of Great Britain and Northern Ireland	100 (8%)
Sweden	91 (8%)
Australia	50 (4%)
India	43 (4%)
China	34 (3%)
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