LUP Statistics
Record
- Title
- Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Lehmann, Johan; Åkerlund, Axel
- Department/s
- Department of Business Administration
- In LUP since
- 2017-06-30
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