LUP Statistics
Record
- Title
- Investigating the Pre-Purchase Phase of the Customer Journey – An Exploratory Study in the Home Furnishing Retail Industry
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Nici, Ermelinda; von Creutlein, Aapi
- Department/s
- Department of Business Administration
- In LUP since
- 2017-06-27
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