LUP Statistics
Record
- Title
- The Slender Line from Valentine to Vampire - An experimental study about the appearance of an overshadowing effect on brand recall with the use of influencers
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Rosengarten, Kim Kassandra; Luzzi, Lucia
- Department/s
- Department of Business Administration
- In LUP since
- 2017-07-03
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