LUP Statistics
Record
- Title
- Changing the game - The effects of a radical logo rebranding strategy on the consumer-brand relationship in football
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Lobensommer, Lisa; Hochsteiner, Maximilian
- Department/s
- Department of Business Administration
- In LUP since
- 2017-07-04
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