LUP Statistics

Record

Title

Changing the game - The effects of a radical logo rebranding strategy on the consumer-brand relationship in football

Type

Student Paper

Publ. year

2017

Author/s

Lobensommer, Lisa; Hochsteiner, Maximilian

Department/s

Department of Business Administration

In LUP since

2017-07-04

Total	This Year	This Month
1167	145	7

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