LUP Statistics
Record
- Title
- The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Lampeitl, Andreas; Åberg, Paulina
- Department/s
- Department of Business Administration
- In LUP since
- 2017-08-01
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