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Record
Title
Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp
Type
Student Paper
Publ. year
2017
Author/s
Lorenzo, Leva
Department/s
Centre for East and South-East Asian Studies, Lund University
In LUP since
2017-09-13
Downloads

Total This Year This Month
5647 310 30
Downloads per country

United States of America 963 (17%)
United Kingdom of Great Britain and Northern Ireland 433 (8%)
Japan 342 (6%)
China 310 (5%)
India 283 (5%)
Germany 223 (4%)
Malaysia 210 (4%)
Indonesia 199 (4%)
France 197 (3%)
Viet Nam 135 (2%)
Canada 128 (2%)
Hong Kong (China) 125 (2%)
Philippines 118 (2%)
Netherlands (Kingdom of the) 113 (2%)
Australia 109 (2%)
Sweden 100 (2%)
Taiwan (China) 88 (2%)
Turkiye 81 (1%)
Singapore 78 (1%)
Thailand 74 (1%)
South Korea 68 (1%)
Kenya 68 (1%)
Italy 63 (1%)
Finland 57 (1%)
Russian Federation 56 (1%)
Pakistan 53 (1%)
Unknown 48 (1%)
United Arab Emirates 46 (1%)
Nigeria 45 (1%)
Poland 40 (1%)
Spain 40 (1%)
Ireland 32 (1%)
Bulgaria 31 (1%)
Greece 31 (1%)
Romania 27 (0%)
Bangladesh 27 (0%)
Switzerland 25 (0%)
Belgium 23 (0%)
Sri Lanka 23 (0%)
Brazil 23 (0%)
Denmark 22 (0%)
Ethiopia 21 (0%)
Iran 20 (0%)
Lithuania 19 (0%)
Egypt 19 (0%)
South Africa 17 (0%)
Czechia 17 (0%)
New Zealand 13 (0%)
Peru 13 (0%)
Myanmar 13 (0%)
Saudi Arabia 13 (0%)
Portugal 12 (0%)
Ukraine 12 (0%)
Oman 11 (0%)
Austria 11 (0%)
Nepal 11 (0%)
Israel 10 (0%)
Mexico 10 (0%)
Uzbekistan 10 (0%)
Ghana 10 (0%)
Morocco 8 (0%)
Cambodia 8 (0%)
Slovenia 8 (0%)
Iraq 8 (0%)
Bolivia 7 (0%)
Mauritius 7 (0%)
Cyprus 6 (0%)
Zimbabwe 6 (0%)
Hungary 6 (0%)
Mongolia 6 (0%)
Trinidad and Tobago 6 (0%)
Brunei Darussalam 6 (0%)
Serbia 5 (0%)
Bhutan 5 (0%)
Malta 5 (0%)
Colombia 5 (0%)
Argentina 4 (0%)
Jamaica 4 (0%)
Luxembourg 4 (0%)
Kazakhstan 4 (0%)
Yemen 4 (0%)
Ecuador 4 (0%)
Chile 4 (0%)
Bahrain 4 (0%)
Latvia 4 (0%)
Zambia 4 (0%)
Tanzania, the United Republic of 4 (0%)
Cote d'Ivoire 3 (0%)
Palestinian Territory 3 (0%)
Costa Rica 3 (0%)
Tunisia 3 (0%)
Slovakia 3 (0%)
Jordan 3 (0%)
Norway 3 (0%)
Sierra Leone 3 (0%)
Algeria 3 (0%)
Azerbaijan 2 (0%)
Estonia 2 (0%)
Georgia 2 (0%)
Dominican Republic 2 (0%)
Macedonia 2 (0%)
Syrian Arab Republic 2 (0%)
Belize 2 (0%)
Barbados 2 (0%)
Somalia 2 (0%)
Saint Lucia 2 (0%)
Albania 2 (0%)
Uganda 2 (0%)
Belarus 2 (0%)
Qatar 1 (0%)
Benin 1 (0%)
Andorra 1 (0%)
Lebanon 1 (0%)
Sudan 1 (0%)
Armenia 1 (0%)
Malawi 1 (0%)
Bosnia and Herzegovina 1 (0%)
Macao 1 (0%)
Maldives 1 (0%)
Cameroon 1 (0%)
Puerto Rico 1 (0%)
Djibouti 1 (0%)
Seychelles 1 (0%)
XK 1 (0%)
El Salvador 1 (0%)
Samoa 1 (0%)
Kuwait 1 (0%)
Fiji 1 (0%)
Antigua and Barbuda 1 (0%)
Panama 1 (0%)
Namibia 1 (0%)
Bahamas 1 (0%)
Papua New Guinea 1 (0%)
Croatia 1 (0%)
Moldova, The Republic of 1 (0%)
Kyrgyzstan 1 (0%)
Congo 1 (0%)
Mozambique 1 (0%)
Lao People's Democratic Republic 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Jul 21 08:33:35 2025