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Record
Title
Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp
Type
Student Paper
Publ. year
2017
Author/s
Lorenzo, Leva
Department/s
Centre for East and South-East Asian Studies, Lund University
In LUP since
2017-09-13
Downloads

Total This Year This Month
5748 411 43
Downloads per country

United States of America 1017 (18%)
United Kingdom of Great Britain and Northern Ireland 436 (8%)
Japan 350 (6%)
China 314 (5%)
India 284 (5%)
Germany 227 (4%)
Malaysia 211 (4%)
France 201 (3%)
Indonesia 199 (3%)
Viet Nam 136 (2%)
Canada 131 (2%)
Hong Kong (China) 126 (2%)
Philippines 118 (2%)
Netherlands (Kingdom of the) 114 (2%)
Australia 110 (2%)
Sweden 100 (2%)
Taiwan (China) 88 (2%)
Turkiye 81 (1%)
Singapore 79 (1%)
Thailand 75 (1%)
Kenya 69 (1%)
South Korea 69 (1%)
Italy 67 (1%)
Finland 57 (1%)
Russian Federation 57 (1%)
Pakistan 53 (1%)
Unknown 48 (1%)
United Arab Emirates 46 (1%)
Nigeria 45 (1%)
Spain 40 (1%)
Poland 40 (1%)
Ireland 33 (1%)
Bulgaria 31 (1%)
Greece 31 (1%)
Bangladesh 27 (0%)
Romania 27 (0%)
Switzerland 25 (0%)
Sri Lanka 23 (0%)
Belgium 23 (0%)
Brazil 23 (0%)
Denmark 22 (0%)
Iran 21 (0%)
Ethiopia 21 (0%)
Lithuania 19 (0%)
Egypt 19 (0%)
Czechia 17 (0%)
South Africa 17 (0%)
Portugal 14 (0%)
Myanmar 14 (0%)
Peru 13 (0%)
New Zealand 13 (0%)
Saudi Arabia 13 (0%)
Oman 12 (0%)
Ukraine 12 (0%)
Austria 11 (0%)
Nepal 11 (0%)
Uzbekistan 10 (0%)
Ghana 10 (0%)
Israel 10 (0%)
Mexico 10 (0%)
Slovenia 8 (0%)
Morocco 8 (0%)
Iraq 8 (0%)
Cambodia 8 (0%)
Bolivia 7 (0%)
Mauritius 7 (0%)
Mongolia 6 (0%)
Cyprus 6 (0%)
Brunei Darussalam 6 (0%)
Zimbabwe 6 (0%)
Trinidad and Tobago 6 (0%)
Hungary 6 (0%)
Malta 5 (0%)
Serbia 5 (0%)
Colombia 5 (0%)
Bhutan 5 (0%)
Chile 4 (0%)
Zambia 4 (0%)
Ecuador 4 (0%)
Jamaica 4 (0%)
Argentina 4 (0%)
Kazakhstan 4 (0%)
Bahrain 4 (0%)
Luxembourg 4 (0%)
Latvia 4 (0%)
Tanzania, the United Republic of 4 (0%)
Yemen 4 (0%)
Algeria 3 (0%)
Costa Rica 3 (0%)
Norway 3 (0%)
Jordan 3 (0%)
Sierra Leone 3 (0%)
Cote d'Ivoire 3 (0%)
Tunisia 3 (0%)
Slovakia 3 (0%)
Palestinian Territory 3 (0%)
Somalia 2 (0%)
Macedonia 2 (0%)
Barbados 2 (0%)
Syrian Arab Republic 2 (0%)
Belarus 2 (0%)
Albania 2 (0%)
Georgia 2 (0%)
Estonia 2 (0%)
Belize 2 (0%)
Saint Lucia 2 (0%)
Dominican Republic 2 (0%)
Uganda 2 (0%)
Azerbaijan 2 (0%)
Cameroon 1 (0%)
XK 1 (0%)
El Salvador 1 (0%)
Bahamas 1 (0%)
Kyrgyzstan 1 (0%)
Seychelles 1 (0%)
Puerto Rico 1 (0%)
Andorra 1 (0%)
Mozambique 1 (0%)
Benin 1 (0%)
Croatia 1 (0%)
Panama 1 (0%)
Antigua and Barbuda 1 (0%)
Fiji 1 (0%)
Qatar 1 (0%)
Kuwait 1 (0%)
Sudan 1 (0%)
Lao People's Democratic Republic 1 (0%)
Maldives 1 (0%)
Namibia 1 (0%)
Djibouti 1 (0%)
Samoa 1 (0%)
Bosnia and Herzegovina 1 (0%)
Lebanon 1 (0%)
Armenia 1 (0%)
Malawi 1 (0%)
Macao 1 (0%)
Papua New Guinea 1 (0%)
Moldova, The Republic of 1 (0%)
Congo 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Oct 25 09:05:25 2025