LUP Statistics
Record
- Title
- ”Nu känner jag att IKEA verkligen bryr sig om oss": En kvalitativ studie om hur digital och emotionell storytelling i reklamfilm kan uppfattas som relationsskapande
- Type
- Student Paper
- Publ. year
- 2018
- Author/s
- Orheim, Johanna; Biro, Andrea
- Department/s
- Department of Strategic Communication
- In LUP since
- 2018-06-11
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