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Record
Title
Den berättande reklamen - när känslorna spelar huvudrollen - En kvalitativ studie om användningen av storytelling i reklamfilmer
Type
Student Paper
Publ. year
2018
Author/s
Olsson, Nanny; Lundh Rafstedt, Julia
Department/s
Department of Strategic Communication
In LUP since
2018-06-12
Downloads

Total This Year This Month
1548 105 2
Downloads per country

Sweden 1276 (82%)
United States of America 69 (4%)
China 50 (3%)
Finland 30 (2%)
Germany 23 (1%)
Unknown 9 (1%)
Turkiye 8 (1%)
Taiwan (China) 6 (0%)
Netherlands (Kingdom of the) 6 (0%)
Denmark 6 (0%)
France 5 (0%)
Austria 5 (0%)
United Arab Emirates 4 (0%)
Spain 4 (0%)
Poland 4 (0%)
United Kingdom of Great Britain and Northern Ireland 4 (0%)
Hong Kong (China) 4 (0%)
Canada 4 (0%)
Singapore 3 (0%)
India 3 (0%)
Norway 3 (0%)
Åland Islands 2 (0%)
Czechia 2 (0%)
Russian Federation 2 (0%)
Israel 2 (0%)
Ireland 2 (0%)
South Africa 1 (0%)
Brazil 1 (0%)
Greece 1 (0%)
Portugal 1 (0%)
Italy 1 (0%)
Cote d'Ivoire 1 (0%)
Kenya 1 (0%)
Switzerland 1 (0%)
Japan 1 (0%)
Indonesia 1 (0%)
Lithuania 1 (0%)
Romania 1 (0%)
Virgin Islands (British) 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Sep 3 08:41:29 2025