LUP Statistics
Record
- Title
- From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores
- Type
- Student Paper
- Publ. year
- 2018
- Author/s
- Besenthal, Annemarie; Pohl, Svea
- Department/s
- Department of Business Administration
- In LUP since
- 2018-06-28
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