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Record
Title
Against all odds - a narrative approach towards underdog brands
Type
Student Paper
Publ. year
2018
Author/s
Palmqvist, Anders
Department/s
Department of Strategic Communication
In LUP since
2018-06-12
Downloads

Total This Year This Month
857 258 0
Downloads per country

United States of America 156 (18%)
China 136 (16%)
Sweden 136 (16%)
Germany 64 (7%)
Australia 33 (4%)
Unknown 30 (4%)
United Kingdom of Great Britain and Northern Ireland 29 (3%)
Netherlands (Kingdom of the) 26 (3%)
Thailand 25 (3%)
Finland 17 (2%)
South Africa 14 (2%)
Italy 13 (2%)
Canada 13 (2%)
France 12 (1%)
Russian Federation 11 (1%)
Spain 10 (1%)
India 10 (1%)
Singapore 8 (1%)
Norway 8 (1%)
South Korea 7 (1%)
Indonesia 6 (1%)
Malaysia 6 (1%)
Hong Kong (China) 6 (1%)
Iran 6 (1%)
Denmark 6 (1%)
Bulgaria 5 (1%)
Poland 5 (1%)
Ireland 4 (0%)
Switzerland 4 (0%)
Japan 4 (0%)
Cote d'Ivoire 4 (0%)
Pakistan 3 (0%)
Portugal 3 (0%)
Nigeria 3 (0%)
Egypt 3 (0%)
Taiwan (China) 3 (0%)
Brazil 3 (0%)
Czechia 3 (0%)
Mexico 2 (0%)
Viet Nam 2 (0%)
Romania 2 (0%)
Ethiopia 2 (0%)
Kenya 2 (0%)
Belgium 2 (0%)
Zimbabwe 1 (0%)
Moldova, The Republic of 1 (0%)
Macao 1 (0%)
Namibia 1 (0%)
Turkiye 1 (0%)
New Zealand 1 (0%)
Austria 1 (0%)
Greece 1 (0%)
Hungary 1 (0%)
Colombia 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Tue Nov 18 08:24:04 2025