LUP Statistics

Record

Title

Brand Personas with a Story - How they are created and categorized

Type

Student Paper

Publ. year

2018

Author/s

Chauvet, Céline; Vesterlund, Ida

Department/s

Department of Business Administration

In LUP since

2018-07-04

Total	This Year	This Month
1330	195	2

Downloads per country

United States of America	193 (15%)
Sweden	119 (9%)
United Kingdom of Great Britain and Northern Ireland	117 (9%)
India	64 (5%)
Brazil	62 (5%)
Germany	57 (4%)
Australia	36 (3%)
Indonesia	35 (3%)
China	30 (2%)
Canada	30 (2%)
Netherlands (Kingdom of the)	30 (2%)
Ireland	28 (2%)
South Africa	24 (2%)
France	23 (2%)
Italy	23 (2%)
Unknown	20 (2%)
Philippines	19 (1%)
Turkiye	19 (1%)
Russian Federation	18 (1%)
Pakistan	18 (1%)
Nigeria	18 (1%)
Malaysia	17 (1%)
Viet Nam	16 (1%)
Denmark	16 (1%)
Singapore	14 (1%)
South Korea	14 (1%)
Hong Kong (China)	14 (1%)
Egypt	13 (1%)
Saudi Arabia	13 (1%)
Belgium	10 (1%)
Finland	10 (1%)
Poland	10 (1%)
Spain	10 (1%)
Romania	10 (1%)
Czechia	9 (1%)
Kenya	8 (1%)
United Arab Emirates	8 (1%)
Mexico	7 (1%)
Japan	7 (1%)
Taiwan (China)	7 (1%)
Portugal	7 (1%)
Austria	7 (1%)
Switzerland	7 (1%)
Thailand	7 (1%)
Bulgaria	6 (0%)
Myanmar	5 (0%)
Peru	5 (0%)
Greece	5 (0%)
Ghana	5 (0%)
New Zealand	4 (0%)
Lebanon	4 (0%)
Iran	4 (0%)
Hungary	4 (0%)
Sri Lanka	4 (0%)
Norway	3 (0%)
Yemen	3 (0%)
Estonia	3 (0%)
Kuwait	3 (0%)
Slovakia	3 (0%)
Israel	3 (0%)
Bangladesh	3 (0%)
Puerto Rico	2 (0%)
Oman	2 (0%)
Nepal	2 (0%)
Lithuania	2 (0%)
Georgia	2 (0%)
Malta	2 (0%)
Morocco	2 (0%)
Tunisia	2 (0%)
Sudan	2 (0%)
Jamaica	2 (0%)
Haiti	1 (0%)
Cameroon	1 (0%)
Paraguay	1 (0%)
Barbados	1 (0%)
Trinidad and Tobago	1 (0%)
Serbia	1 (0%)
Bhutan	1 (0%)
Namibia	1 (0%)
Guam	1 (0%)
Azerbaijan	1 (0%)
Albania	1 (0%)
Saint Vincent and the Grenadines	1 (0%)
Qatar	1 (0%)
Tanzania, the United Republic of	1 (0%)
Bolivia	1 (0%)
Honduras	1 (0%)
Armenia	1 (0%)
Ukraine	1 (0%)
Zimbabwe	1 (0%)