LUP Statistics

Record

Title

Brand Personas with a Story - How they are created and categorized

Type

Student Paper

Publ. year

2018

Author/s

Chauvet, Céline; Vesterlund, Ida

Department/s

Department of Business Administration

In LUP since

2018-07-04

Total	This Year	This Month
1585	141	0

Downloads per country

United States of America	261 (16%)
United Kingdom of Great Britain and Northern Ireland	149 (9%)
Sweden	122 (8%)
India	76 (5%)
Germany	65 (4%)
Brazil	64 (4%)
China	46 (3%)
Indonesia	41 (3%)
Australia	40 (3%)
Netherlands (Kingdom of the)	36 (2%)
Canada	35 (2%)
Ireland	30 (2%)
France	29 (2%)
South Africa	27 (2%)
Italy	26 (2%)
Unknown	23 (1%)
Pakistan	22 (1%)
Viet Nam	21 (1%)
Turkiye	19 (1%)
Philippines	19 (1%)
Hong Kong (China)	19 (1%)
Nigeria	18 (1%)
Denmark	18 (1%)
Malaysia	18 (1%)
South Korea	18 (1%)
Russian Federation	18 (1%)
Egypt	17 (1%)
Singapore	16 (1%)
Thailand	15 (1%)
Saudi Arabia	15 (1%)
Spain	12 (1%)
Romania	11 (1%)
Poland	11 (1%)
Finland	11 (1%)
Japan	10 (1%)
Czechia	10 (1%)
Belgium	10 (1%)
Taiwan (China)	9 (1%)
Switzerland	8 (1%)
Kenya	8 (1%)
United Arab Emirates	8 (1%)
Iran	7 (0%)
Mexico	7 (0%)
Austria	7 (0%)
Greece	7 (0%)
Portugal	7 (0%)
Bulgaria	6 (0%)
Trinidad and Tobago	6 (0%)
Uganda	6 (0%)
Lithuania	5 (0%)
Ghana	5 (0%)
Myanmar	5 (0%)
Peru	5 (0%)
Lebanon	5 (0%)
New Zealand	4 (0%)
Hungary	4 (0%)
Sri Lanka	4 (0%)
Nepal	3 (0%)
Bangladesh	3 (0%)
Slovakia	3 (0%)
Yemen	3 (0%)
Israel	3 (0%)
Oman	3 (0%)
Norway	3 (0%)
Kuwait	3 (0%)
Estonia	3 (0%)
Armenia	2 (0%)
Tunisia	2 (0%)
Morocco	2 (0%)
Jamaica	2 (0%)
Serbia	2 (0%)
Georgia	2 (0%)
Sudan	2 (0%)
Puerto Rico	2 (0%)
Malta	2 (0%)
Haiti	1 (0%)
Azerbaijan	1 (0%)
Honduras	1 (0%)
Cyprus	1 (0%)
Tanzania, the United Republic of	1 (0%)
Bhutan	1 (0%)
Albania	1 (0%)
Saint Vincent and the Grenadines	1 (0%)
Zimbabwe	1 (0%)
Guam	1 (0%)
Namibia	1 (0%)
Qatar	1 (0%)
Cameroon	1 (0%)
Ukraine	1 (0%)
Paraguay	1 (0%)
Bolivia	1 (0%)
Bahrain	1 (0%)
Barbados	1 (0%)