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Record
Title
Managing the Semi-Fictive Brand Persona - In Theory and Practice
Type
Student Paper
Publ. year
2018
Author/s
Jungerth, Emma; Lidström, Sam
Department/s
Department of Business Administration
In LUP since
2018-07-09
Downloads

Total This Year This Month
850 91 0
Downloads per country

Sweden 152 (18%)
United States of America 143 (17%)
United Kingdom of Great Britain and Northern Ireland 80 (9%)
Germany 45 (5%)
India 37 (4%)
Denmark 27 (3%)
China 23 (3%)
Brazil 18 (2%)
France 17 (2%)
Canada 16 (2%)
Netherlands (Kingdom of the) 14 (2%)
Unknown 14 (2%)
Czechia 14 (2%)
Indonesia 14 (2%)
Pakistan 13 (2%)
Finland 12 (1%)
Viet Nam 11 (1%)
Australia 11 (1%)
Trinidad and Tobago 11 (1%)
Hong Kong (China) 10 (1%)
Ireland 10 (1%)
Peru 9 (1%)
Belgium 8 (1%)
Russian Federation 7 (1%)
Ukraine 6 (1%)
Italy 6 (1%)
South Korea 6 (1%)
Thailand 5 (1%)
Singapore 5 (1%)
Egypt 5 (1%)
Austria 5 (1%)
South Africa 5 (1%)
Portugal 4 (0%)
Kenya 4 (0%)
Turkiye 4 (0%)
Nigeria 4 (0%)
Malaysia 4 (0%)
Bulgaria 4 (0%)
Philippines 4 (0%)
Taiwan (China) 4 (0%)
United Arab Emirates 4 (0%)
Hungary 3 (0%)
Romania 3 (0%)
Iran 3 (0%)
Myanmar 3 (0%)
Norway 3 (0%)
New Zealand 3 (0%)
Poland 3 (0%)
Moldova, The Republic of 3 (0%)
Spain 3 (0%)
Kazakhstan 2 (0%)
Switzerland 2 (0%)
Bangladesh 2 (0%)
Mexico 2 (0%)
Macao 2 (0%)
Chile 1 (0%)
Qatar 1 (0%)
Nepal 1 (0%)
Cote d'Ivoire 1 (0%)
Togo 1 (0%)
Mauritius 1 (0%)
Lithuania 1 (0%)
Armenia 1 (0%)
XK 1 (0%)
Guyana 1 (0%)
Uganda 1 (0%)
Greece 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Dec 1 08:27:54 2025