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Record
Title
Managing the Semi-Fictive Brand Persona - In Theory and Practice
Type
Student Paper
Publ. year
2018
Author/s
Jungerth, Emma; Lidström, Sam
Department/s
Department of Business Administration
In LUP since
2018-07-09
Downloads

Total This Year This Month
671 67 3
Downloads per country

Sweden 148 (22%)
United States of America 103 (15%)
United Kingdom of Great Britain and Northern Ireland 53 (8%)
Germany 40 (6%)
India 35 (5%)
Denmark 25 (4%)
Brazil 18 (3%)
Czechia 14 (2%)
France 13 (2%)
China 13 (2%)
Finland 12 (2%)
Netherlands (Kingdom of the) 11 (2%)
Canada 11 (2%)
Viet Nam 9 (1%)
Ireland 9 (1%)
Unknown 9 (1%)
Peru 9 (1%)
Hong Kong (China) 8 (1%)
Belgium 8 (1%)
Pakistan 8 (1%)
Australia 7 (1%)
Ukraine 6 (1%)
Russian Federation 6 (1%)
Singapore 5 (1%)
Egypt 5 (1%)
Indonesia 5 (1%)
Austria 5 (1%)
Nigeria 4 (1%)
Malaysia 4 (1%)
Italy 4 (1%)
Turkiye 4 (1%)
Taiwan (China) 4 (1%)
South Korea 4 (1%)
Kenya 4 (1%)
Moldova, The Republic of 3 (0%)
Iran 3 (0%)
New Zealand 3 (0%)
Norway 3 (0%)
Poland 3 (0%)
Hungary 3 (0%)
Portugal 3 (0%)
South Africa 2 (0%)
Macao 2 (0%)
Kazakhstan 2 (0%)
Spain 2 (0%)
Switzerland 2 (0%)
United Arab Emirates 2 (0%)
Togo 1 (0%)
Qatar 1 (0%)
Greece 1 (0%)
Mauritius 1 (0%)
Philippines 1 (0%)
Bulgaria 1 (0%)
Chile 1 (0%)
Armenia 1 (0%)
Trinidad and Tobago 1 (0%)
Lithuania 1 (0%)
Thailand 1 (0%)
Romania 1 (0%)
Nepal 1 (0%)
Cote d'Ivoire 1 (0%)
Mexico 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Aug 14 10:30:14 2024