LUP Statistics

Record

Title

WATCH OUT FOR GENERATION Z! – A Qualitative Research About Generational Differences and Similarities Towards Influence Marketing within Lifestyle Brands

Type

Student Paper

Publ. year

2018

Author/s

Alqvist, Julia; Klaus, Erika

Department/s

Department of Business Administration

In LUP since

2018-10-24

Total	This Year	This Month
1260	152	12

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