LUP Statistics
Record
- Title
- WATCH OUT FOR GENERATION Z! – A Qualitative Research About Generational Differences and Similarities Towards Influence Marketing within Lifestyle Brands
- Type
- Student Paper
- Publ. year
- 2018
- Author/s
- Alqvist, Julia; Klaus, Erika
- Department/s
- Department of Business Administration
- In LUP since
- 2018-10-24
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