LUP Statistics
Record
- Title
- Investigating brand identity transfer in brand experience through in-store and online channels
- Type
- Student Paper
- Publ. year
- 2018
- Author/s
- Boella, Natasha; Gîrju, Daria; Gurviciute, Ieva; Rocha Guerrero, Maria Victoria
- Department/s
- Department of Business Administration
- In LUP since
- 2018-11-30
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