LUP Statistics
Record
- Title
- Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
- Type
- Student Paper
- Publ. year
- 2018
- Author/s
- Jacobson, Camilla; Katalin Abdallah, Loubna; Liasse, Djenane; Lund, Elisabet
- Department/s
- Department of Business Administration
- In LUP since
- 2018-12-03
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