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Record
Title
Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
Type
Student Paper
Publ. year
2018
Author/s
Jacobson, Camilla; Katalin Abdallah, Loubna; Liasse, Djenane; Lund, Elisabet
Department/s
Department of Business Administration
In LUP since
2018-12-03
Downloads

Total This Year This Month
10827 5 5
Downloads per country

United Kingdom of Great Britain and Northern Ireland 1475 (14%)
United States of America 1028 (10%)
Germany 838 (8%)
Sweden 731 (7%)
India 678 (6%)
Netherlands (Kingdom of the) 393 (4%)
Italy 366 (3%)
Peru 304 (3%)
Turkiye 299 (3%)
France 298 (3%)
Philippines 295 (3%)
Viet Nam 290 (3%)
Indonesia 211 (2%)
Pakistan 174 (2%)
Poland 170 (2%)
Australia 167 (2%)
Portugal 166 (2%)
Hong Kong (China) 160 (1%)
Austria 156 (1%)
China 138 (1%)
Hungary 125 (1%)
South Africa 119 (1%)
Taiwan (China) 112 (1%)
Denmark 112 (1%)
Spain 110 (1%)
Canada 109 (1%)
South Korea 107 (1%)
Ireland 103 (1%)
Japan 91 (1%)
Belgium 89 (1%)
Brazil 88 (1%)
Unknown 86 (1%)
Russian Federation 84 (1%)
Malaysia 78 (1%)
Switzerland 72 (1%)
Singapore 70 (1%)
Romania 64 (1%)
Mexico 60 (1%)
Egypt 56 (1%)
Finland 55 (1%)
Thailand 41 (0%)
Kenya 33 (0%)
United Arab Emirates 33 (0%)
Greece 32 (0%)
Tunisia 29 (0%)
Sri Lanka 29 (0%)
Saudi Arabia 29 (0%)
Colombia 23 (0%)
Nigeria 22 (0%)
Czechia 20 (0%)
Israel 19 (0%)
Lithuania 17 (0%)
Norway 15 (0%)
Chile 15 (0%)
Iran 13 (0%)
Argentina 13 (0%)
Lebanon 12 (0%)
Bangladesh 11 (0%)
Latvia 10 (0%)
Macao 9 (0%)
New Zealand 9 (0%)
Bosnia and Herzegovina 9 (0%)
Georgia 8 (0%)
Ecuador 8 (0%)
Qatar 8 (0%)
Albania 7 (0%)
Luxembourg 7 (0%)
Mauritius 7 (0%)
Belarus 6 (0%)
Ghana 6 (0%)
Ukraine 6 (0%)
Serbia 6 (0%)
Slovenia 6 (0%)
Nepal 5 (0%)
Iraq 5 (0%)
Slovakia 5 (0%)
Morocco 5 (0%)
Croatia 5 (0%)
Trinidad and Tobago 5 (0%)
San Marino 4 (0%)
Azerbaijan 4 (0%)
Kuwait 4 (0%)
Cyprus 4 (0%)
Bulgaria 4 (0%)
Macedonia 3 (0%)
Tanzania, the United Republic of 2 (0%)
Mozambique 2 (0%)
Botswana 2 (0%)
Venezuela 2 (0%)
Kazakhstan 2 (0%)
Bahrain 2 (0%)
Malta 2 (0%)
Jordan 2 (0%)
Faroe Islands 1 (0%)
Armenia 1 (0%)
Cuba 1 (0%)
Malawi 1 (0%)
Liechtenstein 1 (0%)
Mongolia 1 (0%)
Zimbabwe 1 (0%)
Saint Lucia 1 (0%)
Cameroon 1 (0%)
Algeria 1 (0%)
Costa Rica 1 (0%)
Bhutan 1 (0%)
Honduras 1 (0%)
Oman 1 (0%)
Nicaragua 1 (0%)
Jersey 1 (0%)
Bolivia 1 (0%)
Palestinian Territory 1 (0%)
Jamaica 1 (0%)
Cote d'Ivoire 1 (0%)
Burkina Faso 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Jan 8 08:31:22 2026