LUP Statistics
Record
- Title
- Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
- Type
- Student Paper
- Publ. year
- 2018
- Author/s
- Ivarsson, Jakob; Bruder, Carolin; Lübeck, Helena
- Department/s
- Department of Business Administration
- In LUP since
- 2018-12-07
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