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Record
Title
McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die
Type
Student Paper
Publ. year
2018
Author/s
Miksch, Linda; Nguyen, Ailien; Schulz, Charlotte
Department/s
Department of Business Administration
In LUP since
2019-02-14
Downloads

Total This Year This Month
1964 333 26
Downloads per country

United States of America 325 (17%)
United Kingdom of Great Britain and Northern Ireland 200 (10%)
India 184 (9%)
Indonesia 85 (4%)
Malaysia 85 (4%)
Germany 84 (4%)
Sweden 68 (3%)
Hong Kong (China) 55 (3%)
Pakistan 53 (3%)
Australia 52 (3%)
France 50 (3%)
Canada 49 (3%)
Kenya 46 (2%)
Taiwan (China) 39 (2%)
Nigeria 34 (2%)
Singapore 33 (2%)
Netherlands (Kingdom of the) 29 (1%)
South Africa 26 (1%)
Italy 23 (1%)
Unknown 21 (1%)
Philippines 20 (1%)
Ireland 19 (1%)
Spain 19 (1%)
United Arab Emirates 18 (1%)
South Korea 18 (1%)
Russian Federation 17 (1%)
China 15 (1%)
Egypt 14 (1%)
Thailand 14 (1%)
Bangladesh 13 (1%)
Ghana 10 (1%)
Switzerland 10 (1%)
Viet Nam 9 (0%)
Saudi Arabia 9 (0%)
Denmark 9 (0%)
Iran 8 (0%)
Hungary 8 (0%)
Brazil 7 (0%)
Greece 7 (0%)
Poland 7 (0%)
Sri Lanka 7 (0%)
Finland 7 (0%)
Turkiye 7 (0%)
Mauritius 6 (0%)
Norway 6 (0%)
Portugal 6 (0%)
Uzbekistan 5 (0%)
Gibraltar 5 (0%)
Qatar 5 (0%)
Zimbabwe 5 (0%)
Croatia 5 (0%)
Bahrain 4 (0%)
Morocco 4 (0%)
Mexico 4 (0%)
Brunei Darussalam 4 (0%)
New Zealand 4 (0%)
Serbia 4 (0%)
Malta 4 (0%)
Lithuania 4 (0%)
Romania 3 (0%)
Bulgaria 3 (0%)
Palestinian Territory 3 (0%)
Ukraine 3 (0%)
Japan 3 (0%)
Jordan 3 (0%)
Peru 3 (0%)
Oman 3 (0%)
Cyprus 2 (0%)
Tanzania, the United Republic of 2 (0%)
Colombia 2 (0%)
Maldives 2 (0%)
Belize 2 (0%)
Israel 2 (0%)
Venezuela 2 (0%)
Trinidad and Tobago 2 (0%)
Belgium 2 (0%)
Austria 2 (0%)
Czechia 1 (0%)
Macao 1 (0%)
Equatorial Guinea 1 (0%)
Lao People's Democratic Republic 1 (0%)
Algeria 1 (0%)
Puerto Rico 1 (0%)
Georgia 1 (0%)
Ethiopia 1 (0%)
Bosnia and Herzegovina 1 (0%)
Slovenia 1 (0%)
Armenia 1 (0%)
Iraq 1 (0%)
Myanmar 1 (0%)
Slovakia 1 (0%)
Kazakhstan 1 (0%)
Lebanon 1 (0%)
Bolivia 1 (0%)
Iceland 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Thu Sep 26 08:43:05 2024