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Record
Title
McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die
Type
Student Paper
Publ. year
2018
Author/s
Miksch, Linda; Nguyen, Ailien; Schulz, Charlotte
Department/s
Department of Business Administration
In LUP since
2019-02-14
Downloads

Total This Year This Month
1867 236 3
Downloads per country

United States of America 308 (17%)
United Kingdom of Great Britain and Northern Ireland 193 (10%)
India 180 (10%)
Indonesia 83 (4%)
Malaysia 79 (4%)
Germany 77 (4%)
Sweden 67 (4%)
Pakistan 53 (3%)
Hong Kong (China) 52 (3%)
Canada 49 (3%)
France 49 (3%)
Australia 49 (3%)
Kenya 45 (2%)
Taiwan (China) 38 (2%)
Nigeria 33 (2%)
Singapore 32 (2%)
Netherlands (Kingdom of the) 26 (1%)
South Africa 25 (1%)
Unknown 21 (1%)
Italy 21 (1%)
Spain 19 (1%)
Ireland 19 (1%)
Philippines 18 (1%)
South Korea 18 (1%)
United Arab Emirates 17 (1%)
Russian Federation 17 (1%)
China 13 (1%)
Egypt 13 (1%)
Thailand 13 (1%)
Bangladesh 12 (1%)
Switzerland 10 (1%)
Ghana 10 (1%)
Denmark 9 (0%)
Hungary 8 (0%)
Sri Lanka 7 (0%)
Turkiye 7 (0%)
Viet Nam 7 (0%)
Poland 7 (0%)
Brazil 7 (0%)
Iran 7 (0%)
Finland 6 (0%)
Greece 6 (0%)
Saudi Arabia 6 (0%)
Zimbabwe 5 (0%)
Uzbekistan 5 (0%)
Gibraltar 5 (0%)
Norway 5 (0%)
Mauritius 5 (0%)
Portugal 5 (0%)
Qatar 5 (0%)
Bahrain 4 (0%)
Brunei Darussalam 4 (0%)
New Zealand 4 (0%)
Malta 4 (0%)
Morocco 4 (0%)
Serbia 4 (0%)
Peru 3 (0%)
Romania 3 (0%)
Mexico 3 (0%)
Oman 3 (0%)
Ukraine 3 (0%)
Lithuania 3 (0%)
Bulgaria 3 (0%)
Japan 3 (0%)
Palestinian Territory 3 (0%)
Cyprus 2 (0%)
Belize 2 (0%)
Colombia 2 (0%)
Belgium 2 (0%)
Trinidad and Tobago 2 (0%)
Israel 2 (0%)
Croatia 2 (0%)
Venezuela 2 (0%)
Austria 2 (0%)
Tanzania, the United Republic of 2 (0%)
Maldives 2 (0%)
Ethiopia 1 (0%)
Lebanon 1 (0%)
Bosnia and Herzegovina 1 (0%)
Myanmar 1 (0%)
Iraq 1 (0%)
Kazakhstan 1 (0%)
Slovenia 1 (0%)
Bolivia 1 (0%)
Jordan 1 (0%)
Czechia 1 (0%)
Lao People's Democratic Republic 1 (0%)
Slovakia 1 (0%)
Puerto Rico 1 (0%)
Iceland 1 (0%)
Equatorial Guinea 1 (0%)
Georgia 1 (0%)
Macao 1 (0%)
Armenia 1 (0%)
Algeria 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Jul 3 08:32:34 2024