LUP Statistics
Record
- Title
- McDonald’s Brand Revitalization Strategy – Big Brands Will Never Die
- Type
- Student Paper
- Publ. year
- 2018
- Author/s
- Miksch, Linda; Nguyen, Ailien; Schulz, Charlotte
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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