LUP Statistics
Record
- Title
- Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
- Type
- Student Paper
- Publ. year
- 2015
- Author/s
- Purkis, Brittany; Byberg, Andreas; Morinder, Lukas
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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